The German tuning firm Sportservice Lorinser has just revealed a new customization program for the Mercedes Benz M-Class. The aftermarket parts specialists have added a set of bulging fenders as well as a bold blacked out four bar and some new scoops in the front bumper with matching fog lights. The aero upgrades continue with a set of aggressive side skirts and a more attractive rear bumper that makes just the right amount of room for the four massive Lorinser exhaust tips that protrude out the back of the modified M-Class and give the full size SUV the sounds of a sports car.

Depending on what the consumer is looking for, Lorinser is ready and waiting with a diverse set of light weight alloy wheels built to support the broad SUV giving it a much sportier appearance. Many of their rolling offerings are available in a multitude of painted finishes giving owners the option of dressing up their M Class to suit their individual taste, because after all that is the goal of high end tuning.

Press release after the jump.

Mercedes M-Class by Lorinser originally appeared on topspeed.com on Wednesday, 28 October 2009 14:00 EST.

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The aftermarket manufacturers at Sportservice Lorinser have just gotten their hands on the new face lifted Mercedes Benz M-Class and given the mid size SUV a refreshing of their own. The craftsmen at the German tuning house started by replacing the shiny factory element with a thick four bar grill; they went on to include a sportier bumpers with wings, diffusers and vents molded in as well as a pair of Lorinser emblem wearing side skirts that make the somewhat rounded grocery getter into a bolder more solid shape. However, quite possibly the nicest part of the Lorinser M-Class are the company’s signature RS9 light weight alloy wheels that finish off the Benz’s newfound bad attitude.

Press release after the jump.

Facelift M-Class by Lorinser originally appeared on topspeed.com on Tuesday, 29 September 2009 13:30 EST.

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Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.

Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.

"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.

Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.

It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.

$100 Million Ad Campaign planned by Mercedes originally appeared on topspeed.com on Monday, 18 February 2008 13:37 EST.

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Mercedes M-Class is celebrating its ten anniversary. To commemorate the event, Mercedes is launching the “Edition10” special edition M-Class.

Mercedes M-Class Edition10 originally appeared on topspeed.com on Thursday, 12 July 2007 09:00 EST.

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Mercedes M-Class going hybrid originally appeared on topspeed.com on Thursday, 26 April 2007 16:00 EST.

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Tenth anniversary of the M-Class originally appeared on topspeed.com on Thursday, 26 April 2007 04:00 EST.

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Mercedes M-Class originally appeared on topspeed.com on Thursday, 19 April 2007 09:21 EST.

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Mercedes M-Class Bluetec hybrid in 2 years originally appeared on topspeed.com on Wednesday, 18 April 2007 15:00 EST.

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Sporty and dynamic, exclusive and powerful: These three attributes best describe the BRABUS WIDESTAR. The special model based on the Mercedes ML 63 celebrates its world debut at the Geneva Motor Show 2007. With the WIDESTAR BRABUS presents not only a new and exciting wide-track version of the SUV but also the new Monoblock E 23-inch forged wheels and BRABUS B63 S performance tuning for the ML 63 with 550 hp / 404.8 kW.

BRABUS WIDESTAR originally appeared on topspeed.com on Monday, 5 March 2007 09:00 EST.

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Art Program 164 originally appeared on topspeed.com on Saturday, 10 February 2007 18:00 EST.

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Top SUV wins the "Safest car in the US" award, the Mercedes Benz M Class takes top honour in safety awards.

The safest car on US roads is? The Mercedes Benz M Class. originally appeared on topspeed.com on Wednesday, 6 December 2006 13:18 EST.

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Mercedes-Benz M-Class - Top Safety Pick 2007 originally appeared on topspeed.com on Monday, 4 December 2006 12:00 EST.

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The M-Class, the trendsetter among modern off-roaders, is further extending its leadership position with a new engine. The ML 420 CDI 4MATIC engine is equipped with a 225 kW/306 hp V8 diesel engine with the latest generation of CDI technology. Superlative performance combined with modest fuel consumption are two of the strengths of this all-wheel drive vehicle. To further minimise on the already low level of exhaust emissions, this powerful engine is fitted as standard with a diesel particulate filter and complies with the EU4 standard. Interested customers can order this model with immediate effect, starting at a price of Euro 65 540 (82300$)- (Euro 56 500 - 70900$.- net ). Deliveries are scheduled to start in October 2006.

Mercedes ML 420 CDI 4MATIC originally appeared on topspeed.com on Monday, 19 June 2006 11:51 EST.

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The Mercedes-Benz M-Class is a 4-door SUV with light off-road capability, first offered in 1997, and built in Tuscaloosa County, Alabama, USA, at the same time as its competitor, the Infiniti QX4. It marked a shift at Mercedes-Benz in becoming a global player; while it had plants outside Germany before, they merely built facsimiles of German models. In contrast, the M-Class was conceived with the American market in mind and built at an American factory. Despite early negative press about quality control, the M-Class became a huge sales success in the United States. In fact, only the C-Class and E-Class sell better in the US.

Mercedes M-Class originally appeared on topspeed.com on Monday, 12 December 2005 14:42 EST.

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