Mercedes M-Class

Mercedes M-Class

  The Mercedes-Benz M-Class is a 4-door SUV with light off-road capability, first offered in 1997, and built in Tuscaloosa County, Alabama, USA. It marked a shift at Mercedes-Benz in becoming a global player; while it had plants outside Germany before, they merely built facsimiles of German models. In contrast, the M-Class was conceived with the American market in mind and built at an American factory. Despite early negative press about quality control, the M-Class became a huge sales success in the United States.

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Mercedes-Benz ML by Paroctech

Last year in Geneva the French tuners Parotech released a white Volkswagen Touraeg that would have made you spend the entire day at their booth. This year they are at it again with the Parotech Uranium. Based on a Mercedes ML SUV, the flat black Uranium took on some subtle enhancements like the new grill, wider fenders and projector headlights. As well as a few very bold improvements like the Sony sound system and four racing buckets. The most striking feature of the Uranium is the oversized 24 inch rims.

Source: 4wheelsnews
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Mercedes-Benz ML63 Biturbo by Brabus

Mercedes tuners Brabus have been pushing automobiles to the limit for over thirty years. Their latest creation, the ML 63 Biturbo is a twin turbocharged 6.3 liter V8 that produces 650 HP with a top speed 194 MPH (310 km/h). Bringing the vehicle back down to zero are a total of 36 pistons from all four corners.

Press release after the jump.

The third model revealed by Mercedes today at Laguna Seca is the special edition ML 63 AMG Performance Studio that features a combination of uniquely detailed fittings typical of the vehicles designed in the AMG Performance Studio.

Mercedes ML 63 AMG Performance Studio

Matching its “metallic Peridot brown” exterior paintwork, the ML 63 AMG “Performance Studio” features 21” high-sheen AMG light alloy wheels with a double spoke design, painted the same colour as the car. Wide-base 295/35 R 21 tyres ensure the necessary road surface contact. The high-gloss chrome trim on the upper body edges at window level is another eye-catching detail.

Press release after the jump.

Mercedes AMG presented today at Laguna Seca the ML 63 AMG "10th Anniversary", a tribute to the first-ever high-performance SUV, the ML 55 AMG, launched in 1999. With distinctive bodywork details and a delightful combination of fittings, this M-Class vehicle will appeal to customers who place a high value on individuality and exclusivity.

Mercedes ML 63 AMG "10th Anniversary"

On the exterior the car features: a new engine bonnet with power domes, radiator grille and Himalaya grey underseal for the front and rear end, Himalaya Grey 21” high-sheen light alloy wheels, shaded Bi-Xenon headlights with active curve illumination.

Under the hood AMG placed a 6.3 L V8 engine developing 510 hp.

Press release after the jump.

In October 2006, Mercedes-Benz was the first manufacturer to commence a BlueTEC initiative in the passenger car segment which was timed to coincide with the introduction of low-sulphur fuel in the United States of America. The E 320 BlueTEC proved a great success from the outset, and was voted "World Green Car of the Year 2007". As a next step, Mercedes-Benz is now due to offer the R, ML and GL 320 BlueTEC in the USA, the world’s first three diesel cars which not only meet the particularly demanding criteria of the American Bin 5 standard, but also have the potential to fulfil the stringent EU6 standard due in the future - and which therefore considerably better all the current, worldwide exhaust emission standards for diesel passenger cars.

Mercedes R 320 BlueTEC, ML 320 BlueTEC and GL 320 BlueTEC

The muscular V6 diesel engine powering the new BlueTEC models in the GL, M and R-Class shows that a low fuel consumption and very low emissions are also possible for large SUVs. It has an output of 155 kW/211 hp and develops a torque of 540 Nm. Fuel economy is outstanding: the GL 320 BlueTEC, for example, consumes just 9.5 litres of diesel fuel per 100 kilometres (25 mpg). This represents an advantage of around 20 to 40 percent versus a comparable petrol model, and easily makes the Mercedes-Benz GL 320 BlueTEC the most economical full-size SUV in the USA.

At chess black and white are the antagonists. But not only there the extreme colour contrast between bright and dark brings excitement and thrill into play, as the Sportservice Lorinser ML Black & White based on the Mercedes-Benz ML 320 CDI demonstrates.

Lorinser ML Black & White

Especially the RS9 light alloy wheels painted in matt black magically attract the attention not only through their merely size of 22 inch: Their outstanding design feature is the five–pointed wheel centre with the double slotted spokes. Also the matt black painted grille insert and the darkly tinted back window panes contribute to the grave and aggressive aura of the vehicle.
The forceful aerodynamic bodyparts such as the Lorinser front bumper with hinted body protection, the side-skirts and the rear bumper with the striking exhaust end tips project lots of self-confidence to the observer. Despite these dominant features the ML Black & White appears disctinctly light-footed by means of the white vehicle painting.

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Mercedes launch the new generation ML-Class, a stylish SUV that now has even more distinctive characteristics, and looks even sportier and more powerful. The front end of this off-roader is now defined by a redesigned bumper, recontoured headlamps and a larger, even more dominant radiator. The rear view also sports a new-look bumper with integrated reflector strips, emphasising the vehicle’s width, as well as tails lights with a smoked-glass look. Stylistic fine-tuning and new high-grade materials which are pleasing to the eye and touch combine with a new two-tone colour scheme to add fresh highlights to the interior.

Mercedes ML-Class

The Ml-Class is being offered in five different versions with output between 190 to 388 hp. The engines, either V6 or V8, both petrol and diesel, are now even more fuel-efficient. And the standard-fit 7G-TRONIC automatic transmission with optimised shift characteristics translates the power from the engines into refined dynamism.

Mercedes ML-Class

The most powerful model, the ML 63 AMG 4MATIC is powered by a 6.3-litre V8 AMG engine that delivers 510 hp at 6800 rpm and a peak torque of 630 Nm at 5200 rpm. It makes the 0-100 km/h (62 mph) sprint in 5.0 seconds and can hit a top speed of 250 km/h (155 mph).

Press release after the jump.

The German tuner Kicherer is already known for making cool cars; and the tuning kit for the ML420 CDI comes as a new testimony of their stunning work: with two-tone rims and powered upgrade from 306 hp to 360 hp, the Kicherer 42 ICE can stand at any moment in the front of the Porsche Cayenne S.

Mercedes ML420 CDI by Kicherer

With the new output and 900 Nm of torque, the Kicherer 42 ICE can make the 0 to 60 mph in just 6.1 seconds and can hit a top speed of 280 km/h.

At the exterior the Kicherer 42 ICE features 20" AMG rims and a sports exhaust system.

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Mercedes Benz has planned a $100 million advertising campaign in the U.S. The promos will focus on the C-Class and M-Class models in an attempt to improve sales figures. This is a new initiative taken up by Mercedes to increase awareness and also to promote the brand.

Mercedes will divert the advertising money to pay for nationwide TV spots instead of making local ad buys.

"There is just so much TV advertising out there, and we have to tell our story in compelling ways," stated Steve Cannon, vice president of marketing for Mercedes-Benz USA.

Competitor BMW, has another way of going about it. It will allocate not more than a quarter of its advertising dollars on TV spots and will focus on Internet advertising, interactive marketing and newspaper ads.

It will be interesting to see if there are any new promos made specially for the U.S audience. The extent to which these ads will effect sales remains to be seen.

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