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1952 Mercedes 300SL/R by Gullwing America

Carrera Panamericana is a border-to-border sports car racing event that run between 1950 and 1954. During the third edition — in 1952 — the Mercedes-Benz 300SL of Kling and Hans Klenk scored an impressive victory, taking first and second place of the podium. Now, 60 years later, Gullwing America (GWA) pays tribute to this legendary win by unveiling of a specially designed 300SL/R.

The standard Mercedes 300SL model was powered by a 3.0 liter straight-six engine with 115 horsepower. In the R version, the engine was fitted only with carburetors and it delivered a total of 175 horsepower. GWA decided to scrap the base engine and and replace it with a 6.3-liter V-8 engine mated to a new transmission. GWA said nothing about the engine’s final output, but in its standard version, this V-8 engine delivers a total of 525 horsepower.

GWA’s 300SL/R also received a modified brake system with bigger calipers, a set of retro-inspired 19-inch Monoblock wheels, racing seats and a roll bar.

The model will be carried by a branded Mercedes-Benz transporter in a tour around the world.

Press Release

Mercedes 300SL/R by Gullwing America

It’s been 60 years since the Mercedes 300SL dominated the 3rd Carrera Panamericana, finishing in first and second place. For the first two years, the race had been led by American car makers and Ferraris. To commemorate this great moment in Mercedes racing history, GWA is ready to suit up two of their models in racing attire.

The GWA commemorative cars would get more than just a fancy new paint job. They will be fitted with extra features. The 300SL/R will run with the new M-156 V8 (6.3L) engine matted with the new transmission. It will also feature a modified brake system, which includes bigger calipers. Completing the racing look are special, retro-inspired 19 inch Monoblock wheels, racing seats, a roll bar and all the safety features required to make the car race ready.

Mercedes 300SL/R by Gullwing America

The 340M/C will feature the same F116C-V12 (5.5L) engine, but with a different injection system and special clutch. It will also have new headers and racing mufflers. This model’s racing look will include deep concave staggered mesh type wheels, racing seats and all the necessary safety equipment.

These GWA Commemorative Cars would be unveiled in the show category at the Carrera Panamericana and then tour the world. A branded Mercedes Benz transporter will make stops at F1 races and car shows around the globe, from Goodwood to Nürburgring to Pebble Beach. The cars will get the spotligh as part of a show.

Not only will they pay homage to an important moment in Mercedes history, these special edition models will also serve as the perfect advertising tool for brands targeting exotic car fans.

Mercedes 300SL/R by Gullwing America

Sponsors would have the opportunity to have their logo featured on the transporter and the vehicles themselves. GWA’s Carrera Panamericana Commemorative Car Tour will offer a truly unique way for brands to connect with car lovers all over the world.



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