You may not know a whole lot about Mara Hoffman, but the colorful and vibrant fashion designer sure does have quite a following.
Hoffman is considered one of the most prestigious swimwear designers in the world and her stature caught the attention of Mercedes-Benz , who proceeded to name her this season’s "Mercedes-Benz Presents" design.
As part of being named with the honor, Mercedes gave Hoffman a chance to showcase her fashion design skills, not on a two-piece bikini, but on an actual Mercedes E-Class Cabriolet .
Judging by the look of Hoffman’s creation, we have little doubt that she really put her personality into that drop-top E-Class with a one-of-a-kind print that will also debut as an exclusively designed fashion item and be sold at Alchemist fashion boutique in Miami.
If you want to take a closer look at Mara Hoffan’s bursting design on the E-Class Cabriolet, you can keep an eye out for it at numerous spots by South Beach in Miami.
Given the fact that South Beach is known for being one of the most hip and happening places in America, there’s no doubt that this one-off Mara Hoffan-designed E-Class Cabriolet will fit right in.
Click past the jump to read about the standard Mercedes E-Class Cabriolet
2014 Mercedes E-Class Convertible
Like the rest of its E-Class contemporaries, the Mercedes E-Class Cabriolet received a bevy of updates for the 2014 model. Hardly surprising, considering that it’s been a long time coming.
Notable changes for the 2014 model include new, one-piece headlights, new front and rear bumpers, new graphics on the rear lights, a fancier-looking grille, and a soft top with full retractable side windows.
Power still comes in two forms: a direct-injected, 3.5-liter V-6 gasoline engine in the E350 with 302 horsepower and 273 pound-feet of torque and the E550 will come with a twin-turbo direct-injected 5.5-liter V-8 producing 402 horsepower and 443 pound-feet of torque.
Gallery Mercedes E-Class Convertible
Mara Hoffman, the designer known for her originality of designs and fearless approach to print and color, receives the distinguished title of “Mercedes-Benz Presents” designer this season. Hoffman will showcase her collection alongside over thirty of the industry’s most influential swimwear designers during Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in Miami Beach beginning July 18th.
The “Mercedes-Benz Presents” program recognizes one designer each season showing at Mercedes-Benz Fashion Week Swim that demonstrates dedication to the use of quality materials, unique style and innovative design. Mara Hoffman joins a prestigious list of past “Mercedes-Benz Presents” designers including: Vitamin A, Red Carter, Trina Turk, and LUXE by Lisa Vogel.
“Mara Hoffman is one of the most prestigious swimwear designers in the industry and we are honored to welcome her into the ‘Mercedes-Benz Presents’ program, which continues to support the swimwear industry globally,” said Stephanie Zimmer, manager of brand experience marketing for Mercedes-Benz USA. “Mara’s unique prints are unmistakable and evoke a very spirited, playful attitude much like our 2014 E-Class Cabriolet debuting this season.”
For the first time, Mara Hoffman will debut a print design from her runway collection as the paint finish on the 2014 E-Class Cabriolet during Mercedes-Benz Fashion Week Swim. The wrapped E-Class Cabriolet will be stopping by South Beach hot spots to give out invitations to runway shows at Mercedes-Benz Fashion Week Swim. The one-of-a-kind print will also debut on a unique fashion item designed exclusively by Hoffman and will be on sale at Alchemist fashion boutique in Miami.
“It was a dream come true to see one of my designed prints as the paint finish on a Mercedes-Benz convertible,” said Mara Hoffman. “I am sincerely honored to have been selected as the ‘Mercedes-Benz Presents’ designer and I cannot wait to kick off all of the festivities this season has in store.”
Designers presenting their 2014 collections include: AGUA BENDITA, POKO PANO, DOLORES CORTÉS, SUBOO, BEACH BUNNY, NICOLITA, AQUA DI LARA, MARA HOFFMAN SWIM, VIX PAULA HERMANNY, CM CIA.MARĺTIMA, NANETTE LEPORE, OAKLEY, BCBGENERATION, GOTTEX, L*SPACE BY MONICA WISE, A.Z ARAUJO, LULI FAMA, CAFFÉ SWIMWEAR, MAAJI SWIMWEAR, SAUVAGE, ZINGARA SWIMWEAR, NAÏLA, 6 SHORE ROAD, A.CHÉ SWIM, AGUACLARA, AQUARELLA SWIMWEAR, CAITLIN KELLY SWIMWEAR and MINIMALE ANIMALE.