Following a naming scheme that has Ford beginning each new vehicle designation with an "F", except for classic models such as the Mustang, Mercury now offers the Mountaineer, Monterey, Mariner, Montego, upcoming Milan, and now, the Meta.
In actuality the Meta, or more precisely the Meta One, is merely a concept, but it will most likely be the name the upscale Ford division uses to go to market with its Ford Freestyle based crossover utility.
Why does the name matter? Well, in the case of the Meta, its Greek translation means "transcends" or "goes beyond," which is an ideal designation for such a technologically advanced vehicle.
North American International Auto Show-goers in Detroit will be able to see the Meta One in the metal next week, although official photos of this concept have been floating around the internet for almost a month.
Its Mercurys first concept car since the racy Messenger of 2003 (see Concept archives for 2003 Mercury Messenger Concept); a car that lured people to Mercurys auto show stands for its dramatic styling and raw power.
The Meta One, on the other hand, is more of a scientific research vehicle, aimed at attracting show-goers on a cerebral level by promoting new methods of propulsion, such as the worlds first use of a Partial Zero Emissions Vehicle (PZEV) diesel-hybrid powertrain, personal electronics such as a smarter navigation system, integrated personal organizer and reconfigurable displays, as well as active and passive safety advancements.