Unofficial sources told that Ford will launch no new Mercury models fter the 2012 model year. The first model will be the Milan midsize sedan as it will get a midcycle refresh early next year.
Models like the Sable, Grand Marquis and recently refreshed Mariner will continue until roughly the 2011/2012 model year as well.
The news is not such a big surprise as Mercury has been absent from the auto show scene for quite some time.
On the other hands, according to Automotive News, Mark Fields, Ford’s president of the Americas, said on Monday that Mercury brand is an important part of the U.S. automaker’s line-up and the company is continuing to invest in the nameplate: "It is an important part of the stable of brands," Fields told reporters at an event promoting the new Lincoln MKS sedan in suburban Detroit.
Mercury continues pushing fashion-forward design, with a new runway-inspired production series called VOGA. Literally translated as “fashionable and trend-setting,” VOGA hits primetime today at the South Florida International Auto Show, debuting on a 2008
Mercury Mariner. Over time, the VOGA series will be offered on a series of Mercury products
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That’s what
Mercury dealers think, at least according to an Automotive News survey. According to the publication, 23 percent of Mercury dealers were NOT worried the brand would be dropped by Ford. The rest were: 45% said they were “very concerned” that Ford would discontinue Mercury. 32% said they were “somewhat concerned” that the brand would be terminated.
Some are more worried than others about how the demise of Mercury would affect them. 28% belived that other Ford brands (...
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Mercury Milan challenges the perceptions of what an exceptional mid-size car should be by combining distinctive, sophisticated styling, an expressive, modern interior and segment-leading quality, all at an unexpected value.
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For 2008, Mountaineer also addresses consumers’ tech-savvy wishes with the addition of Mercury Sync™ – an industry-exclusive, voice-activated and hands-free in-car communications and entertainment system (late availability). Developed in collaboration with Microsoft, the system fully integrates mobile phones and media players into the vehicle using Bluetooth technology and USB connectivity. Mountaineer’s navigation system is improved for 2008 as well, now offering voice-activation capability for greater ease of operation.
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Mercury unveiled the 2008 Mercury Mariner Hybrid, a stylish, upscale small sport-utility vehicle with nimble handling and impressive performance, along with ample cargo and towing capacity. It’s an environmentally conscious SUV with remarkable fuel efficiency, and also meets the cleanest emissions rating achievable by a fossil-fuel vehicle (California’s Advanced Technology Partial Zero Emissions Vehicle standard).
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New 2008
Mercury Mariner, boasting a new design, lower suggested MSRP and greater fuel efficiency, aims to build upon one of the strongest vehicle conquest rates within Ford Motor Company. Cutting-edge 3D animation technology drives captivating new ads that showcase the 2008
Mercury Mariner’s sophisticated design and styling. Hitting network airwaves now, the ads will appear in lifestyle media that tap into the Mariner customer’s passions for cooking, (..
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Unveiled today at the 2007 Chicago Auto Show, the new 2008 Mercury Sable offers customers a sophisticated new look inside and out, a significantly quieter cabin, a more plush ride and a more powerful 3.5-liter V-6.
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2008
Mercury Mariner is new inside and out with more standard safety features, including Safety Canopy side curtain air bags. AdvanceTrac(r) with RSC(r) – Ford Motor Company’s exclusive roll-stability control system – is now standard on gas models. Across the range, 2008 Mariner base MSRPs will average $1,300 less than 2007 models, despite more refinement and more standard features. Prices for the 2008
Mercury Mariner start at $21,395 (including $665 destination and (..
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The 2007 Mercury Mountaineer is a study in refinement. Its passenger compartment features attention to detail, comfort and quiet. The upscale design begins in the front row with an attractive instrument panel and ends in the rear with an innovative available power-folding third-row seat that provides an absolutely flat load floor. Mountaineer’s innovation continues in customer-friendly feature enhancements, such as an available DVD-based navigation system and power-deployable side running boards.
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