There’s nothing like witty and creative advertising to drum up the interest of the public. When you create the buzz necessary to generate interest in your product, you know that you hit your product is going to stick on a lot of people’s consciousness. In the case of the new MINI Cooper S commercial, we can’t say enough good things to say about the ad.
Created by Butler, Shine, Stern and Partners, the MINI ad is emphasizing the sleek maneuverability of the new Cooper S as it tries to evade a mass onslaught of rampaging shopping carts in a parking lot. It’s a scene straight out of an old school martial arts flick where the young apprentice battles a pack of ninjas bent on slicing his head off.
In this case, the Cooper S tries to fend off the attacks of scheming shopping carts and in doing so, proudly shows off to the audience just how fun driving a Cooper S can be. Hey, if it can maneuver in and out of tight spaces like that, then that’s definitely something that’d stick in the mind of consumers for a long time.
Even if the Mini Cooper S is appreciated especially for the way it looks, there are people that want to take the classic English compacts looks to the next level, and so they did! The guys from Prior-Design have come up with this extreme tuning package for the sporty Cooper S that maintains the general look of the car, and then accentuates the vehicle with some extreme changes to the front and the rear of the vehicle.
The customization program includes a new front bumper for 429 Euro which was designed cleverly to allow the use of the factory MINI fog lights, as well as improves the airflow to the engine and adds an overall more aggressive look to the exterior. There is also an optional rear diffuser for another 419 Euros which allows you to install either center exit or a true dual exhaust system on the Mini, the side skirts go on sale for 349 Euros and tie the modified front and rear ends together quite nicely and gives the entire vehicle a harmonious appearance. The three part tuning package can be ordered as a whole or individually to suit the owner’s taste.
It looks like the bad news keep coming for the US market. After announcing that the Alfa Romeo MiTo will no be offered on the US market, here’s another bad news: Mini will also not offer the Cooper D for us. But while for the MiTo the problem was its size, for the Mini the problem is the cost: converting European Diesel engine to US specifications will cost way to much for the car to be profitable.
Even if MINI USA charged 10%-15% more, they’d never make any money and at the end of the day based on our sources. On the other side of the equation, is MINI USA priced the car at 40%-50% more to pay for the re-engineering required, few would buy them at today’s moderately low fuel prices.
The cooper D is powered by a 1.6-litre diesel engine that delivers 108bhp. The car sprints from 0 to 60 mph in 9,9 seconds.
It’s been quite a historical year for MINI to say the least.
After celebrating its 50th year anniversary with a number of special edition MINIs, the celebrants have reached yet another milestone: Number 1.5 million.
The particular model is a Mini Clubman in Chili Red and it was recently rolled out of the plant in the presence of BMW big wigs Ian Lucas and Ian Robertson.
After being resuscitated from its deep slumber in 2001 by BMW, the MINI has rebounded quite well with newer models that have caught the attention of the younger generations. The classic British car, which was made famous in a number of movies and TV shows throughout the years, is now being sold in over 80 countries, a remarkable achievement considering that the brand was nowhere to be seen at the turn of the millennium.
Touring car driver turned Fifth Gear host, Jason Plato had a chance to compare two lightweight convertibles that you wouldn’t normally put in the same category. He admits to liking the Mini Cooper S Convertible but he says that the Mazda MX-5 is much more fun. So which is quicker around their test circuit the Japanese roadster or the BMW owned Brits?
