Not to toot our own horn, but we did call this , didn’t we? Mini has officially announced the winner of the "MINI Originals” design contest and like we predicted, that Tron-looking Cooper, dubbed "DeLux" by creator Alex Coyle, was announced as the winner of the competition.
The blacklight-influenced Mini Cooper beat out some worthy challengers, but in the end, none were as popular to the Mini community as Coyle’s design, whose name he explained came from the word "lux," the "root meaning of the word ’light’".
As the winner of the contest, the young sophomore student studying creative advertising and photography at Virginia Commonwealth University in Richmond, VA will now have the distinction of seeing his creation come to life in the form of a limited run of Coopers carrying the ’DeLux" package.
Anybody interested in it can now place orders on MINIUSA.com and through MINI dealerships across the country. Be warned, though, Mini has indicated that there will only be up to 56 models of Coyle’s DeLux package so if you’re pining for one, better place an order before the units run out.
In the meantime, the DeLux Cooper will be in attendance at the New York Auto Show next week so that’s also a good a time as any to have an up-close look at this very unique Cooper.
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