We haven’t heard from MINI in quite some time so forgive us for being a little worried. As the undisputed kings of unconventional marketing, MINI has a special place in our hearts for being, well, a little on the eccentric side.
And just when we were starting to get worried, MINI jumps right on back with a new out-of-the-box commercial just like old times.
In their new 60-second ad, we see the MINI Countryman – actually, a lot of it – running roughshod on a quaint little town, multiplying to the hundreds like ants chasing a delectable sweet. Of course, a real Countryman isn’t capable of the multiplying act – that’s some supposedly new CGI trick at work – and it surely can’t fly from a cliff and down into a dock and make it in one piece.
But in the fantastical world of MINI, anything is possible. And if these guys can think of zany commercials like this, who are we to argue with that.