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Mini Countryman

Mini Countryman


With a name like "Countryman", the soon-to-be launched Mini can have some relaxing accessories added to the mix. What kind of marketing team wouldn’t take advantage of that? Mini announced today the Getaway Package just in time for the market launch of the Countryman crossover.

Picture this. Driving down the countryside with the top down and the breeze whipping past you as you sail down the road watching the picturesque viewing streaming by. What’s that? A nice spot for a picnic? Be prepared with the Getaway package consisting of a seat set (€89.00), a pair of boots (€39.00), and a t-shirt (€29.00).

The seat set includes two comfortable folding wooden chairs with a canvas surface in an easy Racing Check or stylized Union Jack look. Both of these accessories come in dark grey against a black background. The package also includes a Five-In-One Cover: a poncho, sleeping bag, awning, picnic blanket ,and bed cover.

Might be a nice little package for Mother’s Day, but you might want to buy her the car first!

Press release after the jump.

It’s been a while since we last saw MINI pull off something like this but it seems that they’ve finally gone back to their guerilla advertising ways by taking over the Geneva Motor Show, ‘MINIWOOD’ style.

To celebrate the world debut of the MINI Countryman – or as MINI has come to describe as their ‘new star’ – the BMW -owned brand launched a guerilla campaign that involved multi-dimensional projection of “MINIWOOD” onto a nearby mountain that just so happens to face the city of Geneva.

It, of course, is a direct reference to Hollywood – or the City of Stars – and MINI was able to accomplish it by cutting off the words ‘MINI’ and ‘WOOD’ on two circular pieces of wood and, by using the spruced up headlights of the Countryman, they were able to cast a lighted projection of MINIWOOD similar to the way Commissioner Gordon did with the Bat Signal.

It’s pretty ingenious, even by the lofty standards of MINI.

Source: MINI

Mini has revealed the first official video on the 2011 Countryman set to make its world debut next week at the Geneva Motor Show. The Countryman will be offered with a choice of three petrol and two diesel engines, with power ranging from 90 hp in the MINI One D Countryman to 184 hp in the MINI Cooper S Countryman. Sales will begin at the end of 2010.


The small car builder Mini made a name for itself on the Alpine stages of classic rally championships, and it rumored to be making a comeback in the much depleted WRC for 2011 and should be unveiled in March at the Geneva Motor Show. Similar to the Beachcomber Concept , the new Mini Countryman is a slightly larger Cooper wearing the same headlights and fog lamps, however the front end is specific to the future model especially with its unique grill and Pepper White paint scheme topped off with a black roof.

The Countryman will get 1.6-liter four-cylinder engines, with the S model getting a turbocharged. The turbo will take the power from 122 horsepower to 184. If you are lucky enough to live in Europe, you can get a few diesel options.

Buyers will be able to choose from a six-speed manual or an automatic transmission. Opt for the base model with the auto box and it will take around 11 seconds to hit 60 miles per hour. The S model can do that time in around eight seconds. The highest version will top out at 190…kmh that is.

The Countryman will not come standard with all-wheel drive. You will have to bump it up to the S level in order to get that on your Mini. Despite the cars rugged looks, it has MacPherson struts in the front and multilink in the rear, so no off-roading.

Sales will begin at the end of 2010 with prices starting at $22,350. A Mini Countryman with some good options on it will run you around $30,000, that’s more than the Nissan Juke , Nissan Rogue and the Volkswagen Tiguan.

UPDATE 07/14/2010: Mini has just released specs on the 2011 Countryman. This article has been updated with that information.

UPDATE 09/01/2010: Check out our review of the Mini Countryman byclicking here !

UPDATE 10/07/2010: This article has been updated with pricing for the Countryman.

Updated 11/24/2010: Mini USA has put online the configurator for the new Countryman. So get there and start customizing the model of your dream. There are lots of options and accessories to choose from. Have fun!

Press release after the jump.


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