2011 Life Ball MINI by DSQUARED2

Every year since 1993, one of the biggest and most spectacular annual charity events in the world has raked in money to support those affected by HIV/Aids. The Life Ball has succeeded in raising money for the cause and has also facilitated raising the awareness of the disease. Since 2001, Mini has also taken part in the event by creating a legendary one-off MINI to be placed up for auction to benefit the organization. This year, a Mini Cooper S will be designed by Dean and Dan Caten - better known as the design duo from DSQUARED - and will make its official debut on May 21, 2011 in Vienna.

Last year, the Life Ball Mini designed by Calvin Klein designer Francisco Costa was auctioned off for $61,000, but since 2011 marks the 30th anniversary of the discovery of the HIV virus, we expect to see this year’s model bring in much more.

Dean and Dan are thrilled with the assignment: "If we were a car, it would be rugged and robust. Our MINI ‘Red Mudder’ is an accurate reflection of that. With the maple leaf on both doors and the DSQUARED logo on the front shield and wheels, this is unmistakably our style."

UPDATE 05/23/11: The 2011 Life Ball MINI designed by the duo of Dean and Dan Caten was officially unveiled in all its ’Red Mudder’ glory. While we’ve spent the better part of two weeks looking over sketches of the car, these new photos show the special edition Countryman in full battlegear, complete with photos of the car with the proud designers themselves. Check out the new snapshots, folks!


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14 comments:

WOW I like that.
Are they going to make more or will someone create me something like it????

Vrooooooooooooooom

Wow, that’s definitely how you dress up a Mini. I really like how they could make this one look more aggressive than the usual Mini, and the overall rally car feel to it.

Wow! This MINI looks so massive on its platform, especially on its wheels! smiley Anyway, it is really very refreshing to see an outdoor vehicle from MINI which I truly never thought that they would produce.

It is absolutely cute and very striking on that looks and with its aesthetic design but I hope they also include some interior pictures of it. Anyway, I am glad that it had a reasonable price.

I was carried by this article, I like how it was made. From headlights placed, through the exterior and giant wheel the total package really occupy the car appearance to look different but impressive.

I think this is the coolest hatchback that I have seen! I like the uniqueness of its platform. I wonder on how will it perform on the road! Too bad that it will come up with a limited edition.

Wow! I hope that Mini would make an awesome design for their car just like this one. I like the sportiness of this vehicle and its bloat loaded exterior is not a bog deal to me!

This version of MINI is incredible. Of course from its designers, Dean and Dan Caten, a car would probably be at its finest. I’m sure it’ll overtake the last years auction.

Well, aside from all those marketing things, another thing that Mini is really is going all out for is releasing all these special edition versions of their car. I think this one is a good example.

I agree. If the folks buy into the good image that they are projecting, then it would often mean more Minis sold for them. But then again, a lot of folks are b3enefiting, so no one really is complaining.

Well, lets face it, there’s actually another side to all those charitable work that Mini is going into lately. That one is really all about marketing and creating a good image for the brand.

Well, the looks is certainly the biggest attraction of this baby. But what iq am really looking forward to is the performance. And from what I have read, they have actually made good on that too.

Just recently, I have noticed that MINI has been making charitable. What’s happening guys? Their intentions are good but I think they should consider also the taste of the buyers.

Well, this is not the first time that this charitable works happen in car industry.
I really like on how the MINI tries to help by producing this special edition car. However,
I hope they make the design better.

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