With the 2012 London Olympics drawing closer and closer, official sponsors like MINI are starting to get their publicity machines going with hopes of squeezing every last ounce of marketing potential that goes with being an Olympics sponsor.
In the case of the German automaker, the marketing initiative involves the release of two bespoke MINI Cooper models: the Baker Street Edition and the Bayswater Edition.
The Bayswater Edition comes with an exclusive Kite Blue metallic finish with optional Midnight Black and Eclipse Grey finishes available for the Cooper S and SD models. In addition, the special edition "Bayswater" Cooper also received special racing stripes on the hood and side mirrors, a black-finished roof, and a new set of 17" wheels.
As for the interior, MINI dressed up the special edition Cooper’s seats in leather with exclusive colors and two-tone stitching on the gearshift/selector lever and handbrake gaiters. The car also has "Bayswater" lettering on the seat tags and door sills, a Piano Black cockpit trim, stainless steel pedals, and MINI’s standard Chrome Line Interior package.
In addition to the Cooper S and SD models, the Bayswater Edition will also be available for the Cooper and Cooper D models with a sale date pegged for early spring of 2012.
UPDATE 02/29/12: MINI recently announced their line-up for the 2012 Geneva Motor Show, and to no one’s surprise, the Cooper Bayswater Special Edition will be one of a handful of MINI models that will be headlining the company’s Geneva contingent. Nice to see these Cooper special editions get some shine under the Geneva spotlight.