Mitsubishi will unveil the ASX Compact Crossover at the Geneva Motor Show and will go on sale across European dealers in the spring of 2010. The ASX CUV is the European-spec version of the diamond star’s RVR from Japan and will be powered by an all new 1.8 Liter turbocharged direct injection diesel ready to meet Europe’s stringent Bin 5 emissions standard and in order to further decrease pollutants and increase efficiency the ASX will also feature "Automatic Stop & Go" technology along with a fuel sipping 6 speed manual transmission.
Update 05/04/2010: Mitsubishi has release pricing for ther ASX Compact Crossover. The ASX will run between £14,999 to £22,049 and UK sales will begin July 2010.
Mitsubishi’s Managing Director, Lance Bradley, commented that,
“This is the right car, at the right time, at the right price and specification. The CO2 reducing technologies will appeal to fleets, user-choosers and retail customers alike – indeed, early customer reaction has been very positive with advance orders already taken.
“We’re targeting customers who would traditionally buy a C-segment car, such as the VW Golf and Ford Focus , but also people looking to down-size from their SUV or family estate car. With the ASX you really do get the best of every world.
“It’s a game-changer for us, which could easily become a new ‘hero’ vehicle for the brand and heralds the advent of our new ‘Intelligent Motion’ philosophy.”
Press release after the jump.
Mitsubishi Motors Corporation (MMC) will premiere its ASX all-new compact crossover from Tuesday March 2, 2010 to Sunday March 14, 2010 at the 80th Geneva International Motor Show held at the Geneva Palexpo in Switzerland.
The ASX is the European-spec version of the Japanese RVR, which is slated to go on sale in Japan from February 2010. MMC’s new compact crossover will seat 5 and will be sequentially introduced in European countries from late spring 2010, aimed at expanding MMC’s passenger car footprint in the region, following in the footsteps of the larger and recently redesigned Outlander mid-size crossover.
Amongst other available powertrains, the European-spec version will be fitted with an all-new Euro 5-compliant 1.8L turbocharged direct-injection diesel engine jointly developed by MMC and Mitsubishi Heavy Industries, Ltd. and will feature "Automatic Stop & Go" technology. Together with a 6-speed manual transmission, this combination will provide high environmental efficiency.