For the past several decades, Ford has pranced the Lincoln brand around guised as a “luxury car,” but when compared to its competition – BMW , Mercedes , Lexus , and Infiniti – Lincolns just never held up. The lowest of lows came in the early-2000s with the release of the failed and wholly unpopular LS .
With the launching of the MK series of cars and SUVs, Lincoln began pressing the competition, but still fell slightly short of its goal in overtaking them. To help get Lincoln over this hump, Lincoln announced that the MKZ, the automaker’s entry-level sedan, will be completely overhauled for 2013 in hopes to better compete with the aforementioned competition.
We have all been anxiously awaiting the release of Lincoln’s plans to keep its lineup fresh, as it has been on the downward slide in recent years. We saw the concept MKZ and found out that the official design will, in fact, be a near replica of the concept – thank you Lincoln – but we had yet to hear anything about the official production specifications or the 2013 MKZ, at least until now. Ford Motor Company finally released these specs, just over 24 hours before its unveiling at the 2012 New York Auto Show.
Will this update be enough to launch the Lincoln lineup back to its days of dominating the Luxury car front, or will Lincoln have the same fate as GM’s Saturn and Oldsmobile brands, which also received a last minute redesign campaigns to try to save them? Take a look at the full review below to find out.
UPDATE 07/24/2012: Lincoln has released a new configurator, which you can find here, that allows you to select two trim levels from the five available – these include: Premier, Select, Reserve, Preferred with Sin gle Panel Roof and Preferred with Retractable Panoramic Roof – and compare the two. Of course, shortly after releasing the online configurator, Lincoln also released the official pricing information for the MKZ. Hit the jump for full pricing and package details for the 2013 Lincoln MKZ.
Hit the jump for the 2013 Lincoln MKZ review.