Nissan 370Z

Nissan 370Z

Posted on by TREVOR LAMENYA 13

After hitting Porsche below the belt a few days ago with their controversial advertising stunt, Nissan decided that they weren’t quite finished expressing themselves. Their most recent scathing attack was aimed at their more stable competition, the Audi TT .

With cut throat competition in the sports coupe segment, Nissan has embarked on a serious marketing strategy of winning new European converts. This goal was evident in London, where the Japanese company took an Audi TTS bearing the slogan "More expensive, slower and less powerful than a Nissan 370Z " around the streets of London.
Adding salt to the wound, the branded Audi TT was trailed by another branded Porsche Cayman with the words "I dream of being as fast as a Nissan 370Z". Talk about being aggressive!

With Nissan’s changing fortunes, the company has been churning award winning vehicles, challenging even the top tier. The company has launched a series of media campaigns highlighting the fact that both sports cars are better in terms of performance yet cost less than their equivalent European rivals. According to Nissan’s marketing director, these campaigns are targeted to alter the perception that only German sports cars are the benchmarks for measuring performance and quality.

With all this rooftop declaration, we are sure you would be interested in the performance of the 370Z in relation to the German trio, so we have included a picture that displays these specs, courtesy of Nissan. Enjoy!

The BMW Z4 and Nissan 370Z are both dream cars. And Fifth Gear had the chance to place them face to face. Japanese technology vs. German technology tested by the British press. Sounds interesting, no?

Fifth Gear tested the BMW Z4 sDrive35i, a model powered by a twin-turbo inline-six cylinder engine that develops a total of 300 Hp. It makes the 0 to 60 mph sprint in 5.1 seconds, while top speed is limited to 130 mph.

The Nissan 370Z is powered by a VQ37VHR 3.7 Liter V6 with VVEL rated at 332 HP and 270 lb-ft of torque. It makes the 0 to 60 mph sprint in 4,7 seconds and top speed is limited to 155 mph.

So, at first glance, the 370Z seems to be a better choice, but what did the British magazine think? Check out the video to find out!

Here’s a dandy new way to add some mustard to your Nissan 370Z . Cobra Technology and Lifestyle, a German tuner specializing in a variety of automotive aesthetics and performance parts, has developed a cool remote-controlled butterfly valve exhaust that lets the driver control just how loud he wants his exhaust to roar.

The whole enchilada comes with two round 120-mm tailpipes that can be remotely controlled to produce exhaust notes ranging from a V6 engine that produces a "discrete sportiness" sound to one that produces a purely adrenaline-pumping "racing sound", all with a click of the button on the technology’s radio remote.

Check out the accompanying video to see how Cobra demonstrates their new creation so you can determine the stark differences of the sound levels on your own. Pretty interesting, don’t you think?

Press Release after the jump

Source: Cobra Technology

This is precisely why it’s hard to blame someone for losing their top when they get upset at people who either don’t care that their parking skills are horrible at best, or that they’re just terrible at the rather simple practice.

This photo, which was taken by a member of The370Z forum, shows aHonda Accord Hybrid parking a little too close to a 40th Anniversary Nissan 370Z , which incidentally belongs to a member of the aforementioned forum. For the life of us, we have no idea how the driver of the Accord could park this close to the 370Z without at least noticing it. We just hope that the owner of the rare 370Z has a forgiving heart because if we were in his shoes, it would be a test of patience and kind-heartedness for us to not get upset over this.

Who are we kidding? We’d slaughter them.

Photo credit: Cunnos

Source: The370z

After a few pictures of the celebratory BRE 370Z , we were able to receive a few details on the 370Z as the old BRE members got together for a reunion-type weekend. The guest of honor at this revelry; a model built to commemorate the arrival of the first Datsun 240Z on the US market 40 years ago.

The BRE 370Z is painted in the now famous red, white, and blue BRE paint scheme designed by Peter Brock. Brock and driver, John Morton, were part of the celebration weekend at Road Atlanta that lead to a few trial runs of the BRE 370Z.

“To be able to gather with many of my old BRE crew members at Road Atlanta was truly a special occasion,” said Brock. ”It was fantastic to see so many BRE tribute cars and to have so many fans join us for the celebration was very gratifying.”

Peter Brock was very excited to be able to get behind the wheel of the BRE 370Z, but hopes to be able to drive it "as it should be driven," adding that the 370Z has "strong, sculpted shapes" that allowed him to display a bold color scheme.

The BRE 370Z, however, is not just a show car, it’s first and foremost built for the track. As is appropriate to commemorate the championship car, it was built to current SCCA T2 racecar regulations and will see track duty later this year.

Press release after the jump.

As previously announced, Nissan and Brock Racing Enterprises (BRE) will unveil a special edition 370Z in order to celebrate the 40 years since the Z came out as the Datsun 240Z that was sold in Japan. The Datsun Datsun 240Z (known as the Fairlady Z) came out in the U.S. later that same year and then Nissan unveiled what we know as theNissan 370Z in 1970. Forty years later, the anniversary car was born and it made its debut on April 29, 2010 at a special BRE Reunion dinner at the Classic Motorsports Mitty at Road Atlanta. Nissan is still holding out on us with the details of this elusive vehicle, but we do have the first images of the finished car to hold us over until the main course of the specifications follow.

The BRE 370Z was built to current SCCA T2 racecar regulations and will see track duty later this year.

That Shell Helix commercial that’s been making the rounds in YouTube has made quite an impression on a lot of people. An impression, not because the Helix is such a revolutionary product, but because the commercial featured a life-sized, clea,r and working acrylic-made Nissan 370Z .

If you thought the whole idea was out-of-the-box, it was. As a matter of fact, it was so far out-of-the-box it actually deserved it’s own three-minute video on how the commercial was made, including the acrylic Nissan 370Z. Check it out and see how the brilliance of advertising works when creative minds come together.

Source: Paul Tan

We don’t exactly know which one’s more impressive: that crystal Nissan 370Z or the fact that Shell, together with ad agency JWT and director Ivan Bird, could make a commercial as cool as this. We can’t decide on the matter so, we’re just going to have to settle for the fact that both are equally impressive.

By using a high-grade Perspex acrylic that created a pretty accurate working replica of the 370Z, Shell was able to demonstrate how the Shell Helix works through the car’s engine and how it coats the pistons, crank, and some of its other parts. Looking at it more intently, you’ll probably notice that the only thing that wasn’t ’crystalized’ in the 370Z are the tires and the spark plugs, which makes the whole commercial a sight to behold.

Check it out and, if you’re not impressed with how JWT was able to create this ad, then there’s clearly something wrong with you.

Source: YouTube

We love when a car hits a major anniversary because usually that means a special edition is looming. The Nissan 370Z is hitting its 40th anniversary and Brock Racing Enterprises (BRE) and Nissan have come together to build a specially designed Nismo 370Z Coupe . This special model will be unveiled on April 29 at a special BRE Reunion dinner at the Classic Motorsports Mitty at Road Atlanta. It will be joined by a 40th Anniversary Edition 370Z and a large collection of the famous BRE racecars.

"To be able to gather with many of my old BRE crew members at Road Atlanta this year is a truly special occasion," said Brock. "There will be so many race fans of that era who will join us to celebrate, as well as modern vintage teams which will be bringing their own tribute BRE racers to compete on this fabulous circuit."

The BRE 370Z was built to current SCCA T2 racecar regulations and will see track duty later this year.

We wonder if Nissan and BRE thought about offering the 40th anniversary in ruby red? After all, that is the appropriate gift for a partnership of 40 years.

Press release after the jump.

We like the new Nissan 370Z exactly as it is, but Senner Tuning believed it might look better with a pair of LSD doors.

A pair of LSD doors is priced at 1649 Euro (2210 USD) and come equipped with the new GRS (Guided Roller System) which provides even more safety and precision when opening and closing the doors due to its adjustable roller guide.

Press release after the jump.


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