Nissan announced over the summer that it would commence in building its second crowdsourced vehicle, a 2014 Titan pickup. The one-off truck would be built with the help of Nissan’s 170,000 Facebook fans in preparation for an epic Alaskan adventure, led by two veterans with the Wounded Warrior Project.
The truck started life as a stock Titan, no different than one found at a local dealership and through the last several weeks, Nissan’s Facebook fans have voted on which parts to add, including wheels, tires, bumpers, mechanical modifications, interior accessories, and exterior graphics. With the truck completed, WWP Alumni David Guzman and Kevin McMahon are setting off on a week-long adventure through the Alaskan wilderness.
Nissan is creating a video mini-series that will debut in the fall of 2014 on YouTube that documents the two veterans’ extreme journey.
While this is Nissan’s first off-road iteration of a crowdsourced vehicle, it’s the automaker’s second similar build. Back in 2012, Nissan’s Facebook fans helped build a 370Z with a twin-turbo kit, a revised and track-ready suspension kit, and a host of visual changes to attract attention.
Updated 09/08/2014: Nissan unveiled a new video revealing a series of new details on its latest Project Titan. The new video shows the Titan with new hardcore wheels, LED lights, and wrap the exterior in a bold, military inspired, custom digital camo print.
Click past the jump for more info on the Titan project