2012 Nissan Project 370Z

Months have come and gone since we first heard about Nissan’s Project 370Z. If you recall, the Project 370Z was born after Nissan decided to reach out to its Facebook fans and ask them how they would like to bring some more spice to the already sizzling sports coupe.

At that time, Nissan VP of marketing in North America, Jon Brancheau was even quoted saying: "Together we’ll create a vehicle that expands on the already outstanding performance and style of the Nissan 370Z with a balance of street and track ready modification".

After all the suggestions were read, the Japanese automaker decided to build the car themselves, and so ensued three months of waiting for this day to come.

Finally, the Nissan Project 370Z has arrived.

As expected, the sports coupe doesn’t lack in new digs. We already caught wind of the performance enhancements given to its 3.7-liter VQ37VHR engine as part of the Stage 1 build - a Greddy Twin Turbo kit, a Greddy Ti-C catback exhaust, KW Variant 3 coil-over suspension and StopTech Big Brake kit - and we were extremely impressed to find out that Nissan managed to improve the output from the standard 332 horsepower all the way up to 500 horsepower.

With the engine mods already done, Nissan then went about giving the sports coupe a number of aesthetic tweaks as part of its Stage2 build. These include dressing up the sports car’s body in a matte gunmetal gray - "metalloid", as they’re calling it - vinyl wrap while also adding in a new set of lightweight Volk TE37SL wheels, and an interior dress-up that comprises Recaro seats and plenty of suede.

About the only downside to this whole project is that the car isn’t expected to go on sale. Nissan hasn’t mentioned where it’ll end up, but it looks like dealerships are out of the question.

UPDATE 08/08/12: Nissan has decided to update us with new information of the completed Project 370Z, including a new video showing the car taking on the The Tail of the Dragon during the 2012 ZDaZ festival last May. Check out the video by clicking on the photo above!


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