Nissan is gearing up to be a major player at the 13th Beijing International Auto Show and it’s bringing the New Sedan Concept to showcase its commitment in the world’s biggest and most dynamic auto market. It’s not easy to impress a market as large and diverse as China . That’s why its of importance for a lot of automakers to put their best foot forward in presenting prospective vehicles that will enter the market. First impressions last, and that is no more important than among the Chinese.
That seems to be the approach Nissan is taking with the presentation of the New Sedan Concept. Following in the footsteps of the Friend-ME Concept that debuted last year at Auto Shanghai, the Japanese company wants to make an even bigger impression with the New Sedan Concept, largely because the prototype could very well translate into a production version if reception for the concept is as good as Nissan hopes.
Fortunately, Nissan Design China (NDC), the company’s newest global design center located in Beijing, did the work on the New Sedan Concept so at least it should have the market’s pulse in on it.
Updated 04/14/2014: Nissan unveiled a new teaser video of the future sedan concept that will be unveiled later this month at the Beijing Auto Show.
Click past the jump to read more about the 2013 Nissan Friend-ME Concept.
Introduced at the Shanghai Auto Show , the Friend-ME Concept looked far sexier than we ever could have thought. Sure, it was just a concept, but Nissan really put together a piece of art for the Chinese market to drool over.
From the front, you see a wide and low stance, a prominent V-shaped grille surround, boomerang-style headlights and huge ridges on the outer edges of the hood. Additionally, you will notice the shallow rake to the windshield that allows air to swoop freely up and over the car.
Nissan didn’t disclose anything about the Friend-ME’s Concept, opting only to say that it carried a “modest 2.0-liter,” whatever that means. We assume it had 150-horsepower and wasn’t anything worthy of a mention.
Gallery Nissan Friend-ME Concept
Nissan is ready to shake up the 13th Beijing International Automotive Exhibition (Auto China 2014).
Auto China 2014 runs from April 20 (press day) to April 29 at the China International Exhibition Center in Beijing. Nissan (China) Investment Co., Ltd. (NCIC), in cooperation with Dongfeng Nissan Passenger Vehicle Company (DFL-PV) and Zhengzhou Nissan Automobile Co., Ltd. (ZNA), will present an exciting line-up of more than 20 vehicles at Asia’s largest motor show of the year.
The star of the show will be a new sedan concept which will make its world premiere. Also featured will be the BladeGlider concept, making its Chinese debut, and Nissan’s latest global innovations, including the Autonomous Drive car.
Teana, Nissan’s flagship sedan, celebrates its 10th anniversary in China this year and a special edition Teana will be on display. The two latest introductions, the all-new X-Trail and the new NV200 Xtronic® transmission, are expected to draw attention from booth visitors.
Nissan will deliver to Auto China 2014 a further-evolved global motor show booth with a distinctive three-layer theater style. During public viewing days, visitors will be able to experience new interactive communications through “Augmented Reality” technology.
Media Center and site information will be available online starting today. Look for the latest news to be uploaded regularly at this URL until the end of the exhibition.
New Sedan Concept
Last year at Auto Shanghai 2013, Nissan unveiled the Friend-ME concept, attracting attention from both the media and the Chinese “Post-80s” generation through its provocative design and connectivity features. This year at Auto China 2014, Nissan will reveal a new sedan concept for the Chinese digital lifestyle. The concept expresses Nissan’s passion and focus in the world’s most dynamic auto market.
Subsequent to Friend-ME in 2013, this concept car will be the second time for Nissan Design China (NDC), Nissan’s newest global design center located in Beijing, to realize a concept car design in collaboration with the Nissan Global Design Center (NGDC) under the leadership and direction of Nissan Senior Vice President and Chief Creative Officer Shiro Nakamura.