2014 Nissan "Project Titan"

Nissan is again turning to Internet crowdsourcing for help in building another one-off vehicle with the help of some 80,000 friends on Facebook. You might recall Nissan’s first crowdsourcing foray with the 370Z Project back in 2012, but this time, the automaker is getting down and dirty with a trail-ready truck that started life as a stock Nissan Titan.

Nissan has teamed up with the Wounded Warrior Project in building a capable off-road rig ready to tackle the rugged Alaskan wilderness with two WWP Alumni veterans in the cab. David Guzman and Kevin McMahon will set out on a week-long journey across Alaska with a little bit of mountain climbing, towing, and hauling along the way.

Like the 370Z Project before it, Nissan fans will get to vote on what equipment is fitted to the vehicle. A suspension lift, wheels, tires, and other modifications are among the listed items up for vote. Once the tallies are in and the truck is finished, the two vets will set out through Alaska followed by a camera crew. The end result will be several feature videos appearing on Nissan’s YouTube page in September.

If you want to get involved, jump on over to Nissan’s Facebook page to cast your vote. Then keep an eye out for the video series debuting on Nissan’s YouTube channel starting sometime in September.

Updated 08/08/2014: Nissan unveiled the first video in which explains the development process of its new "Project Titan" The video explains how Nissan fitted the Titan with hardcore tires and a high articulation suspension system.

Click past the jump for more Titan info and speculation of Nissan’s future plans

Speculation surrounding Nissan’s "Project Titan"

The main man in charge of this operation is Fred Diaz, Nissan’s senior vice president of sales and marketing. If his name sounds familiar, it’s because he was an integral part in making the Ram 1500 what it is today. During his time at Ram Trucks, he helped usher in the use of the multi-link, coil-over rear suspension, revised exterior and interior looks, and bringing the 3.0-liter EcoDiesel to fruition. To say he’s a truck guy is an understatement.

Now with Fred being at Nissan for the last year or so, you can bet your trailer hitch the guy is cooking up some solid stuff for the next generation of Titan trucks. We already know about the 5.0-liter Cummins V-8 in the works, along with its all-new body and interior.

Coming full circle, this little crowdsourcing stunt makes for good publicity, but also helps Fred and the Nissan team understand what Titan buyers are interested in. Perhaps we’ll get a special-edition package with several of these crowdsourced parts in the future. Perhaps a Ford Raptor or Ram Power Wagon fighter is in the works. I’ll leave you to speculate, but with rest assured that Nissan’s truck division has a bright future ahead of it.

Press Release

Starting today, Nissan is asking fans on Facebook to help build the ultimate off-road capable full-size truck for the adventure of a lifetime. Project Titan will invite fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni® will pilot through the Alaskan wilderness this summer.

Nissan "Project Titan"

Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan’s performance, utility, design and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback and will share exclusive videos and photos of its progress. Once complete, Nissan will take the truck to Alaska, where WWP Alumni David Guzman and Kevin McMahon will embark on a multi-day trek that will put the veterans and the vehicle to the test. Nissan will document their adventure and produce a YouTube series launching in September. Project Titan is Nissan’s second crowdsourced vehicle project, following the automaker’s Project 370Z performance build in 2012.

"This is going to be one incredible adventure," said Fred Diaz, senior vice president, Nissan Sales & Marketing and Operations U.S. "The Nissan Titan is already well-equipped to tackle a trip into the wilderness, but we are going to push this custom-built version to its limits to give these fearless Warriors all they can handle and memories they will never forget."

Nissan "Project Titan"

The ruggedly tailored Titan will enable the veterans to take on the natural terrain of the Alaskan wild. To assist in their off-roading explorations, the veterans will put Titan’s cargo carrying flexibility to the test by loading up the truck with an array of outdoor recreational and survival equipment. With a maximum towing capacity of 9,500 lbs., a sliding bed extender, the Utili-track™ Bed Channel System for optimum cargo hauling and a lockable bedside storage compartment, the Titan’s undeniable functionality makes it the perfect companion for the rigorous excursion.

Nissan "Project Titan"

How to Participate
Vote on Project Titan at Nissan Trucks Facebook:
Watch the Build & Project Titan Adventure on the NissanUSA YouTube Channel:

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