Shortly after announcing that the Converj Concept was giving birth to a production version called the "ELR" , Cadillac went to the Pebble Beach Concours d’Elegance and unveiled their newest concept car, the Ciel.
Pronounced as "C-L", which translates to ’sky’ in French, the Ciel is a four-seat convertible tourer that completely blows the lid off of Cadillac’s new design language, taking it to a level that we’ve never seen before.
As a brand that built its name on the popularity of its old-school grandeur, Cadillac is returning to that game plan while adding modern-day luxury to the mix. The Ciel is the epitome of a large and expressive luxury car that suggests how Cadillac’s rich history can sync perfectly well authentic luxury and high-end technology of today’s time.
"Large, expressive luxury is innate to Cadillac and the Ciel recalls that heritage, while suggesting where the brand can go in the future," said Clay Dean, global design director for Cadillac.
"Authentic luxury is driven by experiences, not just products, and Ciel is about the experience of the journey."
UPDATE 09/07/11: Cadillac’s return to prominence comes as a result of an aggressive approach by GM to revamp the entire line-up and return it back to its stature as the premier American luxury brand. In line with the development of a new production flagship car, Cadillac may have its sights set on green lighting the recently-launched Ciel Concept. While nothing is official as of yet, we believe that a production version of the Ciel is all but certain. The more important question is how is it going to be packaged relative to what the concept car looks like. Hopefully, we’ll have some answers sooner than later.
Find out more about the Cadillac Ciel Concept after the jump.