Just like every other model in Peugeot’s line-up, the 5008 MPV is also preparing to enter its second generation. It was first launched back in 2009 and its success was almost instantaneous. That being said, Peugeot has to keep up with the times in order for that success to continue.
The new 5008 will be based on a new platform that appears to be slightly wider than the current one, illustrated by the testing mule’s wider fenders. Other changes seen in the spy shots include five wheel bolts instead of the current four and the location of the fuel cap (it has switched sides). But no matter what changes are being done on the exterior, the 5008 will get bigger dimensions, especially on the inside. This will allow up to seven people the room that they need.
The engine line-up will be shared with the upcoming 301, the successor to the 308, which means a wide range of diesel and petrol engines as well as a diesel-hybrid. Just like with every other model in the line-up, Peugeot will be focusing on reducing fuel consumption and Co2 emissions.
This new model combines a 2.0-liter HDi engine with a 38 HP electric motor for a total output of 200 HP and CO2 emissions of just 109 g/km. The car’s diesel-electric HYbrid4 - as found in Peugeot’s 3008 Hybrid4 - will deliver a total of 208 HP and a peak torque of 331 lbs-ft. It will be combined with a four-wheel drive system and will deliver a fuel economy of 67.2 mpg.
Peugeot has refined the 508 model by widening and raising it to create a smooth and refined SUV. It will be distinguished by LED lights that are visible during the day and night, and "give an impression of three vertical ’lion claws’. The new SUV will also feature a line of distinctive colors and luxurious materials, like the premium quality interior and upholstery.
The fancy aspect will also be covered with a range of technology outfitted for the 508 RXH. The model will be equipped with an Open & Go Keyless system, electric front seats, a head up display, 18" wheels, a panoramic glass roof, dark-tinted acoustic laminated side windows, and the latest generation audio and satellite navigation units.
The 508 RXH will be unveiled as a world premiere at the Frankfurt International Motor Show in September 2011, and will be on sale in Spring 2012.
Peugeot’s new flagship sedan, the 508, is scheduled to make its world debut at the Paris Motor Show later this month, but the Lion brand is doing a pre-emptive strike on the proceedings by releasing a full-length ad of both the sedan and wagon variant of the 508.
The video gives us a nice little preview of what to expect when the car makes its debut in Paris at the end of September. In addition to the two unique style variants, the ad showed us a few of the 508’s features, including a start-stop push button, a pop-up information display, and a panoramic sun-roof, which we’ve been told will come as an optional feature for anyone who might want to add it in to their cars.
Shortly after making its Paris debut, the 508 is expected to find its way into dealerships sometime in the first quarter of next year where it is expected to be available in a number of engine and fuel variants with a hybrid version set to follow suit in a year’s time.
There’s nothing like attaching your brand into a movie that’s expected to be a box office hit. You know that just being mentioned in the movie is about as good as any kind of advertising will give you.
Peugeot seems to think that attaching itself to a highly-anticipated movie, like Toy Story, and making a commercial featuring the lovable Woody would go over, not just to the die-hard fans of the ground-breaking CGI movie franchise, but also to fans of anything and everything that’s involved with the automobile. So they did, and the result is a 30-second spot featuring a Pegueot 5008 and Woody, who searches the car for his hat, only to have the 5008 demonstrate a pretty nifty feature of its car, specifically the versatile seating and its rear child mirror.
We don’t really know what this commercial accomplishes other than that the tie-up with a movie like Toy Story will surely give Pegueot as much exposure as it can possibly expect. And at the end of the day, as with the tenet of commercials, exposure is the name of the game and the 5008 being seen in a commercial featuring Woody from Toy Story is about as good an exposure as the French automaker can get with these sort of movie tie-ups.