When you mention the name ’Peugeot’ the first things that come to your mind are numbers like 207, 307, 407 - none of which can be described as ’off-road’ vehicles. In as much as Lexus was synonymous with the ’supercar before the LF-A came along, Peugeot is not one of those brands you associate with images of a pick-up. But just like Lexus, that doesn’t mean that the French automaker won’t think outside the box, which is precisely what they did when they revealed to the Brazilian market, the Hoggar - the company’s first pick-up.
The Hoggar is based on the 207 platform and offers a a load volume of 1,151 liters and a payload of up to 742kg. It will go on sale on the 15th May, with three trim levels and two engine sizes: a 1.4-liter engine and a similar 1.6 liter variant.
Press release after the jump.
Hoggar demonstrates Peugeot’s ambition for internationalisation and confirms the acceleration of the Marque’s strategy.Designed in Brazil for the Brazilian market, this pick-up is perfectly adapted to the local clientele’s expectations. It allows Peugeot to endorse and expand its status and links as a local manufacturer.
A world first, it revives the historical savoir-faire of the Marque by merging it with the future. HOGGAR subtly combines the robustness and reliability of a pick-up with the design and dynamism that distinguishes the Marque.
With HOGGAR, Peugeot brings a touch of seduction and emotion to the world of Pick-ups.
The comfort and quality of the finish of HOGGAR will seduce the most exacting customer because it does not compromise function for style. This is thanks to a load volume of 1151 litres and a payload of up to 742kg, which makes this vehicle a point of reference for the market.
The name HOGGAR, taken from a Peugeot concept car, evokes a world which combines strength, durability and action. HOGGAR, the pick-up by Peugeot, seductive, dynamic and robust targets a mainly male customer base who are looking for a versatile vehicle with a distinctive style.
This vehicle will be manufactured at the Porto Real factory in Rio de Janeiro, Brazil. Equipped with a bold and modern design, HOGGAR is a new line in exclusive cars, 207 of Brazil, after the saloon, hatchback, SW and SW Escapade versions.
With this expanding range in the Brazilian market, which is expected to grow in 2010, Peugeot aims to have a 10% market share for pick-ups over the whole year. HOGGAR will be launched in the Brazilian market on the 15th May, with three trim levels and two engine sizes : 1.4 and 1.6 litre.