Peugeot is preparing to put to an end their small 308 hatchback and they are already working on the car’s successor. Logic and previous history will tell us that the new model will be called 309, but back in 1993, Peugeot was selling a car in Europe by that name and that turned out to be a "not so successful car." Not to have that negative air to surround their new model, Peugeot has decided to name their new model the "301."
The upcoming 301 will be built on the same platform as the Citroen C4 and DS4, meaning that, compared to the 308, it will be slightly shorter but also wider. Peugeot will also work on making the car both lighter and more agile. Engines will be shared with the Citroen model as well as some new ones from the 208, meaning a wide range of both petrol and diesel engines with power ranging from 68 to 110 HP. The new 301 will also offer a diesel hybrid version and some engines from the new three-cylinder family.
As for its exterior appearance, the model will combine design elements from the 208 and the SR1 Concept car revealing a more elegant and compact body then the current 308.
The Peugeot 301 will be revealed in 2013 as a competitor for the Volkswagen Golf.
Updated 01/27/2012: The upcoming Peugeot 301 has been caught testing once again, this time in winter conditions.
Updated 08/29/2012: The next generation Peugeot 308 (previously rumored to be called 301) has been taken out for another testing session. This time the spy shots are revealing the real deal!