Legendary Italian coachbuilder, Pininfarina , is apparently set to go back to its old stomping grounds, eyeing a return to coach building now that its brief and ultimately unsuccessful flirtation with being a volume automaker is all but over.
According to Automotive News, the legendary design house is keen on the idea of building a select number of cars for its clients, the same way it did in past years with one-off models like James Glickenhaus’ P4/5 and theRolls-Royce Drophead Coupe Hyperion.
The company initially wanted to become its own auto brand, but those dreams were squashed after it ran into financial trouble, prompting it to restructure its business and think of alternative ways to keep the company afloat.
It turns, that ’alternative’ means returning to its roots, something CEO Silvio Pietro Angori told Automotive News is the company’s objective moving forward. What it means for its plan to produce a handful of the Sergio Concept remains to be seen, but from the way the company sounds these days, the cost of doing that, coupled with the risk of selling models priced at $2 million each, far outweighs any acclaim it would have received.
But not all is lost, fans of Pininfarina. The company isn’t going away anytime soon. From the looks of things, it’s just going to return to the strategy that made it one of the most famous coachbuilders in the world.
Click past the jump to read about the Pininfarina Sergio Concept