RIP Pontiac. General Motors announced today that Pontiac will not live to see its 85th birthday.
GM’s original plans for Pontiac were for it to become a niche brand under its new viability plan. Now the cuts have gone deeper, and Pontiac is completely cut off. All fans of GM’s performance division can do now is hope for a revival sometime in the future.
This will be a quick death. GM announced “The Pontiac brand will be phased out by the end of 2010”, which is the equivalent of a fire sale in the automotive world. But Pontiac is not the only one to be hurried out the door. The revised plan moves up the “resolution” of Saab, Saturn, and Hummer to the end of 2009, “at the latest”.
There is no word about if any of Pontiac’s car will be absorbed into other lines. The only cars that are unique to Pontiac in the U.S. are the G8 and Vibe . Disposing of the G8 should be as easy a stopping the boats from Australia , but the Vibe, which is joint venture with Toyota, may be harder to untangle.