The car world keeps coming back to roadsters. Marketing people perennially argue “what moderns really want is an appliance.” Huh. Tell Saturn that. Roadsters are the opposite of an appliance car, yet they thrive. They are the essence of Car.
At Porsche , they never succumbed to the nonsense. They do not just sell sports cars, they also sell SUV’s that think they are sports cars and a luxury sedan that will take on the newcomer Cadillac at Nürburgring and give you time for a quick sippa joe while the CTS-V finishes. Fair enough. Porsches are exciting cars and we all know it, but a roadster? Isn’t that a little beneath them? We can buy a Miata for twenty grand and you can’t find enough options to get one out the door at more than thirty. On a Porsche’s option sheet, a little daydreaming adds enough in options alone to match the cost of a new Miata. Can Porsche build a roadster that could possibly be worth that much more than a Miata?
Uh… yes. That turns out to be the case. I’m talking about people that care about cars of course. If a car really is just an appliance to you, you can always find one.