Contrary to the general economic trend, tuning is gaining in popularity in Germany. Car enthusiasts spend 4.4 billion euros each year on the personalization of their vehicles. And the trend continues. Although reputable tuning companies place strong emphasis on dependability, safety and responsibility, the market abounds with inferior and often illegal products and supposedly inexpensive pirated copies, ranging from spoilers to rims.
It is this safety risk that industry, government, associations and the public authorities now wish to counter together in a nationwide campaign involving fair promotions, advertisements, posters, online presentations, press and public relations and many other activities.
The symbol of the campaign is a TECHART police patrol car, based on a Porsche Carrera S (997). The vehicle communicates the cooperation of public authorities and the tuning industry.
This sportscar was the eye-catcher of the campaign "TUNE IT! SAFE!" at the Essen Motorshow 2005.