2010 Porsche Panamera

Press release

 Roughly nine months before the actual market launch, Dr. Ing. h.c. F. Porsche AG, Stuttgart, has released the first official photos of the Panamera in its final look. In its design, profile and silhouette, Porsche’s unique four-seater stands out clearly as a new member of the Porsche family. Conceived and designed as a four-door grand touring sports car, the Panamera combines numerous talents in typical Porsche style: sporting driving dynamics, a generous and variable interior, and the supreme driving comfort of a Gran Turismo. Joining the 911, Boxster and Cayman sports cars as well as the sporty SUV Cayenne, the Panamera is Porsche’s fourth model series.

The designers of the Panamera have succeeded in positioning this unique car as a brand-new and truly different model while nevertheless retaining the looks of a typical Porsche. Through its proportions alone, the Panamera stands out clearly in its market segment: measuring 1931 millimetres or 76.0 inches in width, the Panamera is wider, and measuring 1418 millimetres or 55.8 inches in height, lower than comparable four-door models. The unmistakable, sleek GT silhouette is created by the car’s overall length of 4970 millimetres or 195.7 inches and short, sporting overhangs front and rear. In its styling and details, the Panamera follows the design philosophy refined over decades on the 911 and successfully implemented also on the Boxster, Cayman and Cayenne.

Through its design language alone, the Panamera will establish a new segment versus the competition. The symbiosis of sports car DNA derived from the looks of a coupé, the unique interpretation of the classical saloon body and the benefits of a variable space concept give the new Porsche its truly unmistakable appearance. As an example, the Panamera comes with highly individual, strongly contoured air intakes instead of a conventional radiator grille. Striking wheel arches and the long and sleek engine compartment lid create that typical 911 “landscape” at the front end of the car the Porsche customer has appreciated for no less than 45 years, with the distinctly contoured wings as flanks bordering on the flat front lid. The V-shaped seams along the engine compartment lid and the rear window tapering out like an arrow to the rear convey the features characteristic of a sports car to the new, highly individual Panamera class. The striking, muscular shoulders over the rear wheels, the dynamic sweep of the coupé-like roofline, and the visible tailpipes again bear out all the DNA so typical of a thoroughbred Porsche.

The elegant roof arch extends stylishly over the generous interior, simply begging the beholder to get inside. Like all Porsche models, the Panamera is oriented in every respect to the needs and wishes of the driver. But now, thanks to the new concept of space and the sporting architecture of the interior, the car’s occupants are also able to experience this special “pilot feeling” on all four seats. All four occupants enjoy supreme ergonomic comfort on both the front seats and the two firmly contoured single seats at the rear. The luggage compartment easily takes up all the passengers’ luggage. The variable space concept with its folding rear seat backrests enables the driver and passengers to adjust the luggage space individually to their personal requirements. And last but not least, the coupé tailgate in the sporting rear end combines superior suitability for daily use with stylish elegance.

Porsche has developed superior and up-to-date power units for the Panamera again reflecting all the qualities typical of the brand – the V-engines within the engine compartment come with six and eight cylinders and range in power from 300 to 500 bhp. Some of the engines use turbocharger technology, Direct Fuel Injection making them both fuel-efficient and powerful all in one. The flow of power to the wheels goes either through a manual six-speed gearbox or the new seven-speed Double-Clutch Gearbox, the so called Porsche-Doppelkupplung (PDK).

In addition to sporting rear-wheel drive, the top version of the Panamera comes with even more sophisticated all-wheel drive, which is also available for the other versions as an option. As a further highlight, Porsche is preparing a particularly fuel-efficient version of the Panamera with hybrid drive. Further details on the engines, transmissions, performance, prices and equipment will be disclosed next spring.

The Porsche Panamera will be built at Porsche’s Leipzig Plant, where a production hall measuring some 22,000 square metres or almost 237,000 square feet and a logistics centre are currently under construction. While the engines featured in the Panamera are built at Porsche’s Main Plant in Zuffenhausen, the painted bodyshells will be supplied by the Volkswagen Plant in Hanover. The Leipzig Plant will then assemble the Panamera for final delivery, with an annual sales target of some 20,000 units. Porsche is once again cooperating largely with German suppliers in the production of the Panamera, with some 70 per cent of the car’s overall value being created domestically. Hence, the Panamera is most definitely a car “Made in Germany”.

The Panamera will be making its world debut in spring 2009 and the first models will be at dealers worldwide in late summer of next year.

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Design and technologies

Klaus Berning, Executive Vice-President Sales and Marketing of Porsche AG, expressed a clear view at the world debut of the Panamera: ”Introducing the Panamera,
we are entering a market segment completely new for our customers and we are once again consistently expanding our model portfolio.“

Through its design and looks alone, the Panamera clearly stands out from the competition at very first sight. Like no other car in its class, it offers a truly unique combination of sporting performance and luxurious comfort. Despite its low and sleek silhouette so typical of Porsche, the Panamera, measuring 4.97 metres (195.7”) in
length but only 1.42 metres (55.9”) in height, ensures a generous feeling of space on all four seats.
 
Wolfgang Dürheimer, Porsche’s Executive Vice-President Research and Development, added an equally clear statement: “Our engineers, technicians, and designers have invested all their know-how, years of experience, a wealth of ideas, and their full passion for sports cars in this four-seater Gran Turismo.“

The Panamera is introducing no less than five outstanding innovations in technology as world premieres to be admired for the first time in the luxury performance class – among them the first Start-Stop system in conjunction with automatic transmission, air suspension with additional air volume available on demand in each spring, as well
as active aerodynamics with an adjustable, multi-dimensional, extendable rear spoiler on the Panamera Turbo.

Porsche’s Gran Turismo sets new standards in its market segment in terms of performance, driving dynamics and efficiency, benefiting from Porsche’s traditional core competences and years of experience in motorsport, since efficient and powerful engines, lightweight technologies, and optimised aerodynamics are crucial to success also on the race track. All models in the Panamera range come with Porsche Direct Fuel Injection, low-friction drive systems, and weight-optimised lightweight bodies.

Moving on to the suspension, the customer can choose among steel suspension or adaptive air suspension with a fully-controlled damper system. And thanks to its intelligent chassis concept, the Panamera combines the driving comfort of a luxurious grand touring saloon with the driving dynamics of a thoroughbred Porsche sports car.

Depending on his individual style of motoring or current traffic conditions, the driver can choose either a particularly comfortable or an especially sporting set-up most
conveniently at the touch of a button.

With its centre console extending back from the dashboard all the way to the rear seats, Porsche’s new Gran Turismo offers an unprecedented feeling of space and motoring pleasure on all four seats, highlighting the personal ambience and style of each individual passenger. The driver’s seat and cockpit offers optimum ergonomics all round, a low seating position providing that direct contact to the road again so typical of Porsche. The passengers, in turn, all enjoy highly comfortable single seats.

The luxuriously appointed interior, finally, already offering a supreme standard on the regular series models, may naturally be upgraded on request by a wide range of optional extras and special equipment.

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UK prices

Porsche has confirmed UK prices for its forthcoming four seat Panamera gran turismo, which goes on sale on 12 September 2009. The four door performance car will be priced from £72,266 for the Panamera S, £77,269 for the Panamera 4S and £95,298 for the top of the range Panamera Turbo.

The Porsche Panamera will be available with powerful and efficient V8 power units, the choice of rear or four-wheel drive, and an interior design with a uniquely luxurious and high technology ambience.

The rear-wheel drive Porsche Panamera S is offered with a six-speed manual gearbox. The seven-speed Porsche Doppelkupplungsgetriebe (PDK) double-clutch transmission is available as an option for £2,289. The Panamera 4S and Turbo have four-wheel drive and feature the PDK gearbox as standard. The active all-wheel drive system is controlled by Porsche Traction Management (PTM) via a multi-plate clutch that adjusts the engine power distribution between the front and rear axles for increased grip and agility.

The Porsche Panamera offers a unique symbiosis of sporting performance and sheer luxury. Every model offers a full leather interior, Porsche Active Suspension Management (PASM), Bi-Xenon headlights, rear ParkAssist, tyre pressure monitoring, automatic dimming rear view mirrors, Porsche Communication Management with touch-screen satellite navigation and audio controls, and a Bluetooth telephone module – complete with cordless handset for use by rear seat passengers.

The heated front seats fitted as standard in the Panamera S and 4S are of a sporting style, and can be adjusted electrically in eight different directions for optimum comfort. Adaptive sports seats with higher side bolsters are available as an option across the range.

Standard on all Panamera models is the ’Sport’ button, which increases throttle pedal responsiveness, selects the ’Sport’ suspension setting on the PASM, and the shift patterns of the PDK transmission, where fitted. Offered in combination with PDK is the new Porsche Auto Start/Stop function. This automatically switches off and restarts the engine when stationary to further reduce fuel consumption and emissions – for example, at traffic lights or in congestion.

The Panamera S and 4S have 18-inch alloy wheels as standard, with a choice of 19-inch and 20-inch alternatives available. The Panamera Turbo rides on 19-inch alloy wheels. As is typical of a Porsche, the braking system of the Panamera is designed to deliver a high level of stopping power. However, similar to all other Porsche models, the race-proven and highly efficient Porsche Ceramic Composite Brake (PCCB) option is also offered for the Panamera.

Additional features on the Panamera Turbo include PASM with an adaptive air suspension function that actively adjusts the ride height, BOSE® Surround Sound audio system with 14 speakers, metallic paint, multi-function steering wheel, heated rear seats and rear side airbags. Also, the 14-way electric front seat adjustment has a Comfort Memory Package for the various seat positions and the electrically adjustable steering column.

The Panamera offers comprehensive levels of active and passive safety across the range. In addition to Porsche Stability Management (PSM), there are driver and front passenger airbags, curtain airbags as well as – on the front seats – side and knee airbags, each ensuring maximum protection as standard features in the event of an accident. Rear seat side airbags are available as an option on the Panamera S and 4S.

A luxurious journey is guaranteed in any of the four seats in the Panamera but, for passengers in the rear, the option of electrically adjustable backrests, cushion length and lumbar support raises the standard further still. It is also possible to specify rear seat ventilation, and a comprehensive rear interior illumination package with high power reading lights.

For customers seeking the ultimate in-car audio experience, the Panamera is the first Porsche to offer the option of a High-End Surround Sound System from Burmester®, the renowned Berlin audio specialist. A total of 16 loudspeakers masterminded by 16 amplifier channels with an overall output of more than 1,000 watts provide a unique sound, complemented by an active subwoofer together with a 300 W Class D amplifier.

The superior, yet practical, driving qualities of the Panamera are borne out clearly by the luggage compartment. Opening the rear lid reveals a load capacity of 445 litres (15.6 cu ft) in the Panamera S and 4S. Maximum stowage in the Panamera Turbo is 432 litres or (15.1 cu ft). With the rear seat back rests folded, luggage capacity in all models increases to an ample 1,250 litres or 43.8 cu ft.

Every Panamera has the assurance of a Porsche Vehicle Tracking System (VTS), a sophisticated vehicle security package approved to Thatcham Category 5 standard, and customers will also be able to explore the potential of their new car by participating in a complimentary course at the new Porsche Driving Experience Centre, Silverstone.