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2014 Porsche 911 GUM Red Square Edition


Continuing on the 50th anniversary celebrations of the Porsche 911 , the German automaker is taking it to a whole new level with the introduction of a unique and Russia-exclusive 911 called the GUM Red Square Edition.

We’re saying it’s unique because the car doesn’t only celebrate the 911’s 50th anniversary. Equally important is the fact that this special edition 911 was also designed to celebrate the 120th anniversary of the GUM department store in, of course, the Red Square.

Looking at the car itself, Porsche decided to dress it up with a Pascha Red color for the body. If you’re not familiar with the shade, don’t feel too bad because it’s a unique color that was used exclusively for this model.

In addition to the fancy color and the inclusion of a new sports exhaust system and a new set of 20-inch Carrera Classic wheels, the 911 GUM Red Square Edition also received some interior enhancements by a Luxor Beige finish. The light and classy trim is further complemented by a mahogany wood trim, a body-color key fob and stainless-steel sill plates that bear an illuminated "GUM Red Square" badge.

No performance enhancements were given to the car, so expect to see the same 3.8-liter six-cylinder engine that produces 400 horsepower and 324 pound-feet of torque. Taking all that into consideration, the 911 GUM Red Square Edition accelerates from to 60 mph in 4.3 seconds in its base setup or 3.9 seconds, if you opt for the PDK transmission.

Click past the jump to read about the Porsche 911

Porsche 911

Porsche 911/991

Classic as it is iconic, the Porsche 911 has been the apple of many eyes in the 50 years that it has been around. You can even make a strong case that no model other than the Volkswagen Beetle and the Mazda MX-5 have been as popular as the 911.

The current-generation 911 proudly carries the history of the model with its classy look, streamlined body, and all-around sports car character.

Best of all, Porsche has done a great job building the 911 without having to compromise its performance credentials, which in this case amounts 400 horsepower and 324 pound-feet of torque coming out of its 3.8-liter six-cylinder engine. That is good enough to hit 60 mph in 4.3 seconds with a top speed of 186 mph.

Porsche 911 GUM Red Square Edition

Moscow, Russia. July 3, 2013. To celebrate the 50th anniversary of the legendary Porsche 911 and the 120-year anniversary of the country’s Central Department Store - Department Store on Red Square, the company "Porsche Russland" offers a special version of the Porsche 911 «GUM Red Square Edition». This event, Porsche said in Russian fruitful collaboration, begun in 2012, and congratulates the oldest shopping center, on the right is one of the symbols of the Russian capital. Timur Guguberidze, Managing Director of TD "GUM", speaking at a press conference, said: "We are very pleased that Porsche has joined the celebration of the 120th anniversary of the Main Department Store. So well matched that Porsche this year, too round date - the 50th anniversary of the legendary Porsche 911. The two deserve each other’s birthday became an occasion to create a special version of the Porsche 911 «GUM Red Square Edition». For many years, the 911 is the hallmark of the brand Porsche, as well as the GUM is the guardian of tradition and symbol of Moscow."

The special model created based on the Porsche 911 Carrera 4S Coupe, will have a range of exclusive options that distinguish it from all the other models. The exclusive body color - Pascha Red - the same as the corporate color of the logo GUM. Advanced interior package the vehicle skin pale beige Luxor Beige with mahogany trim elements Mahogany perfectly with the body color. Another feature of the special model will sills in stainless steel with a personal inscription and backlit «GUM Red Square». The ignition key will also be painted in body color. Package Sport Chrono, Sport Exhaust tailpipes and 20-inch Carrera Classic wheels emphasize the sporty personality of the model. A special version is available for order for everyone at any authorized dealer Porsche. A similar proposal also applies to model Porsche Panamera.

Porsche 911 GUM Red Square Edition

At a press conference at the GUM dedicated to these events General Director of "Porsche Russland" Dr. Thomas Shtertsel said: «Porsche 911 Carrera every year is gaining its popularity among Russian customers, which confirms its annual sales growth. I firmly believe that such a huge success is the result of a combination of uncompromising design and engine power, flawless German quality and impressive driving performance, we are so proud. I am very pleased that the company "Porsche Russland" honored to be a partner of the famous shopping center of the capital. I am convinced that the company Porsche and GUM has a lot in common: a long history, the highest level of service and the invaluable experience of working with new and repeat customers. "

For five decades, the 911 is the "heart" of the brand Porsche. In the world there are not many cars with such a rich tradition and a constant succession. Since its first appearance at the International Motor Show in Frankfurt am Main (IAA) in September 1963, he delights car enthusiasts around the world and is now regarded as a standard sports cars. Equally important is the 911th and for all other model series Porsche - a Porsche, starting and ending with the Cayenne Panamera, is in its segment of the sportiest car and embodies the philosophy part of the 911.

Creation of the company "Porsche Russland" in August 2003 marked the beginning of this success story - with 281 cars sold in the 2003-2004 fiscal year to 3,613 cars in 2012. From November 2004 to the present (June 2013) dealer network "Porsche Russland" went up from 2 to 21 and 2 dealership service centers. In 2013 plans to further increase the official Porsche dealer network to 23 dealerships.



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