2010 Proton hybrid concept by Giugiaro

The infamous automotive stylist from the Mediterranean nation shaped like a boot, Italdesign Giugiaro, is planning to unveil a new compact concept car at the upcoming 2010 Geneva Motor Show in cooperation to the Malaysian automobile manufacturer Proton . The extremely efficient three door, five passenger, hatchback concept will feature a hybrid drive system to reduce fuel consumption and was developed with the aim of optimizing the concept’s available interior space by paying painstaking atention to the vehicle’s ergonomics.

According to the man himself, "You could say that it is a brand new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact. It is higher than other compact cars to make the best use of interior space; the seat H point is at the same height as the passengers’ hips: you do not get down into your car as in a coupé, you do not climb up as in an SUV but you enter in a natural way. Rear seat comfort when you enter and leave the car is absolutely unprecedented, the distance from the front seat is comparable to that of an SUV."

Press release after the jump.

Press release

Italdesign Giugiaro is introducing a family of low environmental impact cars at the eightieth edition of the Geneva International Motor show (4‐14 March 2010) that is set to revolutionise traditional segmentation in the car market.

The design, created with the Malaysian manufacturer Proton (Perusahaan OTOmobil Nasional), is based on a hybrid drive system and was developed with the aim of optimising the available on‐board space and car access ergonomics. “This is the outcome of several years of study: the solution allows interior spaciousness on a par with that of a segment D saloon despite maintaining the exterior dimensions of a segment A car” explained Giorgetto Giugiaro, Chairman of Italdesign Giugiaro.

“You could say that it is a brand new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact. It is higher than other compact cars to make the best use of interior space; the seat H point is at the same height as the passengers’ hips: you do not get down into your car as in a coupé, you do not climb up as in an SUV but you enter in a natural way. Rear seat comfort when you enter and leave the car is absolutely unprecedented, the distance from the front seat is comparable to that of an SUV” added Giugiaro.

The platform, specially designed by Italdesign Giugiaro for this car family, includes a raised floorpan that is able to accommodate the hybrid system’s batteries at the rear. The four seats are identical, independent and sliding, ensuring identical comfort to passengers and driver alike.

The first configuration of the compact car family created by Italdesign Giugiaro with PROTON, due to be unveiled on 2 March at 10 am, is a four‐seater, five‐door hatchback just 3550 mm in length.

With 25 years of experience in the automotive sector, Proton is ready to expand its horizons with a revolutionary car that meets global standards. To date, PROTON has produced more than 10 car models and sold more than 3 million cars worldwide. The hybrid system includes an internal combustion engine fitted at the front used to recharge the lithium ion batteries, while the drive is fully electric.


7 comments:

The whole style is spectacular! Especially with the front grille aligned with the narrowly-shaped head lamps. Even though the wheel rims aren’t overly-designed it still complemented the contour paint on the sides.

The SVX, and others, including McLaren F1, as well... have much more compound curvature to the upper fixed glass panel than would be possible to roll into a slot in the door skin, even if the whole piece of glass would fit into the door skin, which it would not, anyway.

The engine does not drive the wheels but is used exclusively to recharge the battery and provide power for the electric drive motors.

BTW, for those who didn’t know... SVX was styled by Guigiaro, as well. As were the Maserati Bora and Merak, and the original Lotus Espirit.

im proton car user...proton have a good partnership:lotus (now lotus under proton)..thank for tun mahathir bin mohammad ...u make malaysian proud of u...

You could say that it is a brand-new type of car, a new automotive concept where looks are as important as function, ergonomics and comfort, not to mention environmental impact.

With the existence of a lot of regular sized cars that can produce good mileage, will there still be a need for a small car as such? I mean a regular sized car which can only go about 5 to 10 less mileage than small car can still have more advantages such as more space for passengers and luggage and it is a lot safer specially in places like high speed highways and roads.

There is something wrong with a design for a car that looks like a collection of loosely connected moldings that would fall into a pile of debris if the driver sneezed. smiley

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