In 2002, the first Dodge Ram Lone Star edition went on sale exclusively in Texas. You see, Dodge was banking on the idea that this special edition Ram would do well in terms of sales, since the Texas pickup market was so strong. Boy, were they right; the Lone Star model now makes up 30 to 40 percent of all Ram 1500s sold in Texas, and Ram has sold more than 80,000 units since the Lone Star’s debut.
Ram Truck has now unveiled a special 10th Anniversary edition of its Ram 1500 Lone Star. The 2012 Ram 1500 Lone Star 10th Anniversary edition will get an exclusive appearance package, which includes new, Texas-size “Lone Star” badges that will replace the “Ram 1500” badging. The truck is only available in Crew Cab configuration with bucket seats. Inside the 10th anniversary Lone Star, you’ll find Katzkin perforated leather seats with stylized Lone Star logos, as well as a 10th Anniversary Lone Star logos on the glove box and floormats.
The Ram Lone Star comes standard with the 5.7L HEMI V8, which delivers 390HP, 407ft.-lbs of torque, and 20 mpg. The power is transferred to the wheels by a 6-speed automatic transmission. The Lone Star also gets 20-inch aluminum wheels, a 115V auxiliary power outlet, a Class IV receiver hitch, a 10-way adjustable power driver’s seat, halogen quad headlamps, fog lamps, rear 60/40 split folding seats, and a leather-wrapped steering wheel with audio controls. In addition to the many standard features, more than two dozen factory options and hundreds of Mopar accessories are available for buyers who want to make the Ram Lone Star reflect their personalities.
The Lone Star package is $1,500, giving the 2012 Ram 1500 Lone Star 10th Anniversary edition a starting price of $36,440. You will definitely see a lot of these trucks in Texas in 2012, since the Lone Star edition will be exclusively for sale in Texas at the end of second quarter.