With the SEMA convention coming up next week, all automakers are putting their best creative foot forward with new, innovative designs. Ram is no exception, bringing multiple trucks including this 2014 Ram Sun Chaser.
Starting with a 1500 Quad Cab, Ram built the perfect beach cruiser with a custom Vibrance Orange Blast paint scheme and plenty of extras to make a day at the beach – well, a day at the beach.
Body-color tow hooks peak through the matte-black front bumper whose color extends around the entire truck. Above that is the very bright Orange Blast paint that coats the sport performance vented hood. Sitting on top of the cab is a custom Mopar “surf rack” that works in conjunction with the two rack bars over the truck’s bed. The system is able to accommodate long boards and paddleboards, while extra hooks along the racks’ inside provide storage for four additional surfboards.
After a long day of surfing, personal clean up is a breeze with an onboard shower with a water bladder hidden inside the driver side RamBox. Perhaps the coolest feature found on the Ram Sun Chaser is the flip-up double seats bolted to the tailgate. With the flip of a lever, the molded-plastic seatback raises up to comfortably seat two adults while their legs hang off the tailgate. Two molded upholders provide an extra touch of comfort. We would love to see this upgrade make it the regular Mopar options list.
Inside the Sun Chaser, Katzkin leather seats feature stitching to match the Vibrance Orange Blast paint. The same stitching is found on the dash and door inserts. The Ram’s 5.7-liter, HEMI V-8 engine gets a Mopar cat-back exhaust, while the suspension gets a two-inch lift. Custom-built 17-inch beadlock wheels are wrapped in meaty rubber built to keep the Ram powering forward.
Click past the jump for more on the 2014 Ram Sun Chaser concept truck
2014 Ram Sun Chaser Concept
The two-inch lift and larger tires give the Sun Chaser a much more aggressive stance.
The Sun Chaser’s flip-up tailgate seat makes lounging by the ocean even more enjoyable.
Pietro Gorlier (right), President and CEO Mopar, and Mark Trostle (left), Head of Design for Mopar, SRT, and Motorsports.
The Ram 1500 has been busy stirring up the light-duty truck market lately. The biggest news for 2014 is the addition of the3.0-liter EcoDiesel . Producing 240 horsepower and a hardy 420 pound-feet of torque, the EcoDiesel is said to return a respectable 25-plus mpg highway.
The Ram 1500 remains the only full-size pickup with a coil-over, five-link rear suspension in place of the traditional leaf spring setup. The result is a much smoother ride that responds well to mid-corner bumps without giving up any payload or towing prowess.
The Ram 1500 comes in regular, quad, and crew cab sized and offers no less than 11 trim levels. Power comes from either a 3.6-liter V-6, the 5.7-liter HEMI V-8, or the 3.0-liter V-6 EcoDiesel. Base price starts at $24,295.
Gallery Ram 1500 EcoDiesel - Driven
When Ram isn’t hard at work, it’s back to the beach with the Ram Sun Chaser show truck.
Vibrance Orange Blast, with two-tone Brilliant Black paint, color this Ram 1500 Quad Cab. A unique concept Mopar roof rack, dubbed the “surf rack,” and two adjustable support rails housed within the tracks of the truck’s bed, accommodate a long surfboard. As an added bonus, hooks on the side of the rails can also carry up to four boards. To wash off salt water or seaweed, Ram Sun Chaser’s exclusive RamBox bed-side storage features a concept water tank equipped with a hose and a portable shower head, forming a makeshift shower kit that may be clipped on to the rack for a quick rinse. A bed step enables easy access to gear.
Surfers or paddle boarders can take a seat when taking off gear or waxing their board with the concept “Flip-Up” seatback tailgate, which converts into a bench by folding back toward the cab of the truck. New concept 17 x 8-inch beadlock wheels with color-keyed rings, concept flares with exposed fasteners and modified black tubular side-step rails fit the sand dune-ready theme of the vehicle. Orange tow hooks, a satin badge, and a spray-on bedliner are also added by Mopar.
Inside, Katzkin leather seats feature stitching accented to match the Vibrance Orange Blast paint, as well as the dash, display bezels and door inserts. Sill guards and all-weather mats also accent the interior. Powered by a 5.7-liter HEMI® engine, the Ram hits the sand with a sport performance hood, a 2-inch performance lift kit and a Mopar cat-back exhaust.