Cross-marketing stunts aren’t new in the auto industry.
It’s a great way for two companies to promote each other to two completely different audiences. Recently, a lot of auto brands and movie studios have taken this route to promote a particular movie and the car that will appear in said movie.
With the upcoming "Man of Steel" movie set to hit theaters on June 14th, the two companies went ahead and unveiled a special edition, one-off "Man of Steel" Ram 1500 Power Wagon that was specifically built to promote the movie.
If this truck isn’t intimidating enough on its own, the specially designed Man of Steel-inspired styling will definitely get your attention.
Shortly after its unveiling, the one-off Man of Steel Power Wagon will head over to New York City on June 10th, just in time for the world premiere of the highly anticipated Superman movie. From there, the truck will go on its own tour around the country in the coming months before heading over to the auction block where it will be auctioned off for charity.
Click past the jump to read about how Ram dressed up this 1500 Power Wagon in the style of the Man of Steel himself