Rolls Royce Ghost:

Rolls-Royce in need of manpower due to demand for the Ghost

Rolls-Royce is in trouble. Yes, you read that right. But before you start quivering in disbelief, consider first why one of the world’s most prestigious car company’s is in such a conundrum. When it seems like all you are hearing are bankruptcy reports and news of impending sales of entire manufacturers, it is comforting to know that there are still a few other brands out there that have managed to keep their heads above water.

In Rolls-Royce’s case, being able to meet the demand for their upcoming Ghost sedan is a comforting problem. On the wake of having over 10,000 individuals express their interest in purchasing a Ghost and over 1,500 of them making serious proposals, the English automaker is doubling their efforts with the hope of matching the public’s demand for the Ghost. The company has already added more shifts for their employees and has already extended work hours just to be able to maintain the same production rate they have had in the past, but it apparently, these efforts are still not enough.

Continued after the jump.

> More

Rolls Royce Ghost: suspension details

The English coach builders from Rolls Royce have just revealed a few more details about their upcoming Ghost luxury saloon that is set to make its world debut at the Frankfurt Motor Show in September. The smallest model in Rolls Royce line-up will feature a state-of-the-art chassis which uses an intelligent air suspension system at all four corners along with a multi link layout made up of lightweight aluminum pieces, that can adjust spring rates and dampening in order to produce a ride that combines the best in handling from a performance machine and a the feel of a luxury limousine.

The air bag setup readjusts itself every 2.5 milliseconds, and is so precise that even a rear seat passenger moving from the left to the right side of the car will cause the on board computer to soften up one side and stiffen up the other. This system goes a long way to improve the feel behind the wheel and eliminates unnecessary adjustments by the driver.

The air suspension system also works to raise and lower the Ghost to ease entering and exiting the vehicle. Like a public bus, the new Rolls will kneel and lift, raising or lowering the Ghost’s ride height by up to 25mm, and can also assist when traversing uneven terrain.

Press release after the jump.

> More

2010 Rolls Royce Ghost caught undisguised

Sure there are no Rolls Royce emblems to identify this English piece of automotive excess, but there is no mistaking what it is. Almost identical to the Rolls Royce 200EX Concept, the future reincarnation of the Rolls Royce Ghost that is supposed to debut this September at the Frankfurt Motor Show has been spotted in the buff.

Compared with the concept, the production version features colored turn signals, a revised front bumper and a slightly modified steering wheel. Based on the BMW 760Li platform, the Rolls Royce Ghost will be powered by a 6.6 Liter twin-turbo V12 engine that delivers 544 HP and 553 lb-ft of torque.

When the Rolls Royce Ghost hits the showrooms, expect it to carry a price tag of around $250,000.

Rolls Royce Ghost at Concorso d’Eleganza Villa d’Este

Rolls-Royce showed off its future sedan for the first time with the name “Ghost” officially attached. The first production version of the car was shown off at the Concorso d’Eleganza this past weekend in Lake Como, Italy.

Rolls Royce won’t give up the Ghost

Rolls-Royce has officially announced that it will be resurrecting (at least partially) a historical name for the production version of the 200 EX. At the Shanghai Motor Show Rolls-Royce CEO, Tom Purves, officially announced the the baby Roller would be called “Ghost”.

Rolls-Royce produced the Silver Ghost from 1906 to 1925, and it was the car that established the brand as a world standard. By only calling the car “Ghost”, instead of using the full “Silver Ghost” name puts Rolls-Royce in a peculiar situation. By dropping “silver” from the name it no longer has to explain to uninformed customers why the car is available in multiple colors, but it also dilutes the history of the name and leaves Rolls using a the less desirable part of the identity.

Then again, this gives Rolls-Royce an interesting lineup name with Phantom and Ghost. Anyway, despite the name, this is one ghost most people will not want to get out of their home.

Press release after the jump.

> More