Rolls Royce announced its bespoke personalization program at the beginning of 2010 and by August 2011, the company had to expand their operations to meet growing demand. Out of all the Ghost models sold in 2011, 56% were bespoke models, so Rolls Royce doubled the number of bespoke experts working at the Home of Rolls-Royce in Goodwood.
As if they needed the extra push to market the bespoke program, Rolls Royce has released two customized Ghost models to illustrate what the program can do with their unique paint colors, coach lines, and tread plates. The customized Ghost models come in Rose Quartz with a Gunmetal metallic hood and Matte Black. Both of them are combined with unique features on the interior, like full natural leather, black carbon fiber veneers, a cupholder lid, and steering wheel spokes.
"It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year."
Rolls Royce has made history with the unveiling of the new Ghost Extended Wheelbase at the Shanghai Auto Show. This is the first time the company has chosen China as a world debut venue, setting aside any doubts that the country is moving on up in the automotive segment. Upon unveiling the new car, CEO Torsten Müller-Ötvös said, "This latest Rolls-Royce is a model of outstanding design and unrivaled luxury. Ghost Extended Wheelbase delivers all the poise and dynamism enjoyed by discerning Ghost owners, with the indulgent experience of an extended wheelbase car. It is the very best of both worlds."
Compared to a standard Ghost model, the new Extended Wheelbase version features a 170 mm increase in its wheelbase. This extension is also evident in the back seat where the wheelbase enlargement has led to an increase in the rear cabin space. The new version has also received a panoramic sunroof.
Under the hood, Rolls Royce has kept the usual 6.6 liter twin turbo charged V12 engine that delivers a total of 563hp and 575 lbs-ft of torque at just 1,500rpm. The extra dimension hasn’t diminished the rate the Ghost sprints to 60 mph, so expect the same five seconds time.
The new Rolls Royce Ghost Extended Wheelbase will be available in only limited numbers for 2011 until full production begins in 2012.
When Mansory unveiled their tuning package for the Rolls Royce Ghost, no one was really impressed by the color they chose for the car’s exterior. Well, we guess Notre Dame fans were jumping at the chance to sit behind the wheel of the blue and gold spectacle, but we’d wager that the majority of the seeing public would rather feast their eyes on this pure white masterpiece.
This exquisite Rolls Royce Ghost was created upon request of an unknown customer who seems to have unbelievable taste. As part of the tuning package, the tuner added a new Vellano VTR extended lip by MC Customs, Miami and a new set of 24" wheels. As a reminder, Mansory’s original package included a new front skirt, a modified radiator grill insert, and 22" wheels. The interior combined delicate leather with diamond-quilted ornaments. Next to the exterior changes, Mansory also offered enlarged bi-turbo chargers, an ECU optimization, sports manifold, and the sports catalysers. These features added up to an impressive 720 hp and 780 NM of torque. As a result the sprint from 0 to 60 mph is made in 4.4 seconds and top speed goes up to 192 mph.
They may have started off with a nice package, but these add-ons have turned the previously tuned Rolls Royce into the perfect limousine seen here.
When it comes to models such as the Rolls Royce Ghost, there’s not much that can be done to improve them. The Ghost is gorgeously elegant and, if someone were to take their chances and provide some modifications, they’d more than likely end up with a disaster such the as Ghost Diva by Fenice Milano. Fortunately for Platinum Motorsport, their tuning kit for the luxury coupe actually accentuates the vehicle’s elegance instead of downplaying it to a ridiculous level. We believe their success is attributed to the fact that very few changes were made.
And when we say few, we mean one. Yes, the only change brought to the Ghost by the American tuner is the new set of 22" Agetro V500 wheels painted in matte black. Of course, you can’t expect much else from a tuner that specializes in developing special wheels for special cars. At least they painted the Ghost in a matching matte black exterior paint.
The Rolls Royce Ghost’s 6.6 liter twin-turbo V12 engine remains untouched, so it will still power out with 563bhp and 780 NM of torque.
While Mansory managed to create a real masterpiece from the Rolls Royce Ghost, the guys from the Italian tuner Fenice Milano created a car that is anything else but an elegant car. We say elegant because in general models coming from Italy are defined by elegance and style.
Their program is called "Diva" and will be available in three colors: navy, bronze, and white (with 24k gold flakes). The interior will get biscuit leather and 24k gold throughout, optional Alcantara inserts for the more ergonomically-designed seats, and wood trim.
However, they did not announced how this new package will improve the engine’s output.
Reminder: The 2010 Ghost will be powered by a 6.6 liter twin-turbo V12 engine that delivers 563bhp and 780 NM of torque (most powerful car that Rolls-Royce Motor Cars has ever produced). This power is enough to sprint the car from 0 to 60 mph in 4.7 seconds and to hit a top speed electronically limited to 155 mph.
Don’t look now, but the recent success the Rolls Royce Ghost has had in the market this year already has company executives thinking expansion. And by expansion, we mean, building new derivatives of the Ghost model line.
The Ghost, the Rolls Royce Phantom’s little yet equally luxurious brother has become a huge sales boon for the BMW-owned luxury car this year with sales already hitting record numbers – since BMW took over – at 1,467 units through August. That number alone has already surpassed the total sales numbers of 1,002 units sold in 2009.
In an interview done at the company headquarters in Goodwood, England, Rolls Royce Chief Executive Officer Torsten Mueller-Oetvoes noted that with the success of the model there remains a possibility of seeing a Ghost derivative down the road. “I’m quite confident that we’re going to see a Ghost derivative to come,” he said.
“There’s still a lot of potential in the market” for a less formal Rolls model.”
This year, Rolls Royce has set the bar for 2,000 units sold, and with the way things are going right now for the company’s smaller luxury ride, the 2,000 benchmark looks to be easily reachable.
Rolls Royce developed the Ghost in an effort to boost sales during the difficult times that were before all car makers worldwide. It was displayed at the 2009 Frankfurt Motor Show and did exactly what Rolls Royce hoped it would, leading the company to a 146% sales increase in 2010. Of course, when something does that well, car makers will always seize the opportunity and create a variety of versions to rake in as much profit as possible. That is exactly what Rolls Royce is doing by preparing a coupe and convertible version of the company’s ultra luxury car to further increase sales with the use of "cheaper" models.
Expect both versions to share the same design and powertrain as the sedan version. This will mean a 6.6 liter twin-turbo V12 engine that delivers 563bhp and 780 NM of torque (being the most powerful car that Rolls-Royce has ever produced). This power is enough to sprint the car from 0 to 60 mph in 4.7 seconds and to hit a top speed electronically limited to 155 mph. The engine is mated to an eight-speed, shift-by-wire, automatic ZF gearbox and has a fuel consumption of 20.8 mpg.
The sedan version is priced at $245,000 so expect to see a price of less than $300,000 for both future versions.
It’s not every day you get the chance to see a tuned-up Rolls Royce. In fact, we would love to hear about any Rolls Royce out there that has received the attention of a professional tuning firm other than the one that we are about to present to you. Tuning firm, Mansory, has made the Ghost luxury sedan look even sportier and more elegant than before. The package is called Ghost White Limited and includes both engine and aerodynamic updates.
The car is painted in a subtle white and adds a new front-end featuring additional LED daytime running lights and vertical air outlets on the sides. The Ghost will also get new side skirts, rear view mirrors on each side, a rear spoiler, and a rear apron with implied diffuser and dual sport-exhaust-system. The exterior package is finished by 22" diamond-polished wheels.
The interior gets high grade leather with a cross-stitched pattern, headliner and dash board made of Alcantara, and sports steering wheel with bamboo inserts.
The engine has been optimized to deliver a total of 638 HP at 5700 rpm and a peak torque of 860 NM up from the standard 563bhp and 780 NM of torque. The result is a sprint from 0 to 60 mph in a slower 4.5 seconds, but a top speed of 180 mph (up from 155mph).
Such a luxurious and classy car may not need any upgrades to further its level of sophistication and, quite honestly, we are debating on whether or not such a car should even see the hands of a tuner. That being said, there is no harm in improving on what we have already been given, so let us know of any professionally tuned Rolls Royce vehicles you have seen. We’d be interested in compiling a list of the classiest projects that have been completed.
Rolls Royce is off to a good sales start in the first five months of 2010 and it has its new entry-level 2010 Ghost limousine to thank for it. Launched only last December, the new Ghost has provided Rolls Royce with a sales boost that’s totaled 678 units since January, a 146% increase from the same time a year ago.
Customers have become enamored with the $250,000 Ghost and with the brand’s high-end flagship sedan, the Phantom, commanding an asking price of about $400,000, the Ghost has somehow taken its place as the hotcake seller of the brand. The spike in sales has made Rolls Royce confident that the brand will exceed even its own expectations and is now poised to at least double the sales volume of 2009.
Rolls Royce is also looking at expanding sales efforts in China where the brand is confident that it could become a major market for both the Ghost and the Phantom. "I could see China overtaking the UK this year as our second-biggest market after the US," said Rolls Royce chief Torsten Müller-Ötvös in an interview with the Financial Times.
It’s been a good year for Rolls Royce and the brand is looking into keeping the momentum as they continue to surge forward in establishing their brand as the pre-eminent luxury brand in the world.
The new 2010 Rolls-Royce Ghost is the latest half British and half German ultra-luxury car to come from the storied auto manufacturer. The Ghost is the entry-level car, priced well below the larger Phantom, which will set you back $380,000.
The 2010 Ghost was going to be good; there were no doubts about that. It’s based on the BMW 760Li, but Rolls says that the Ghost is only 20 percent BMW. Rolls-Royce is also quick to point out that everything you see and touch is all-new for the model. Like all Rolls-Royce models, the new Ghost is seriously luxurious.