Rolls Royce announced its bespoke personalization program at the beginning of 2010 and by August 2011, the company had to expand their operations to meet growing demand. Out of all the Ghost models sold in 2011, 56% were bespoke models, so Rolls Royce doubled the number of bespoke experts working at the Home of Rolls-Royce in Goodwood.
As if they needed the extra push to market the bespoke program, Rolls Royce has released two customized Ghost models to illustrate what the program can do with their unique paint colors, coach lines, and tread plates. The customized Ghost models come in Rose Quartz with a Gunmetal metallic hood and Matte Black. Both of them are combined with unique features on the interior, like full natural leather, black carbon fiber veneers, a cupholder lid, and steering wheel spokes.
"It is always our goal to exceed our clients’ highest expectations and fulfill their innermost desires," said Torsten Müller-Ötvös, Rolls-Royce CEO. "With highly bespoke Phantom and Ghost models, we are able to achieve this. The passion with which our bespoke craftspeople create these beautiful cars is reflected in some truly outstanding examples delivered across the globe last year."
Rolls Royce has made history with the unveiling of the new Ghost Extended Wheelbase at the Shanghai Auto Show. This is the first time the company has chosen China as a world debut venue, setting aside any doubts that the country is moving on up in the automotive segment. Upon unveiling the new car, CEO Torsten Müller-Ötvös said, "This latest Rolls-Royce is a model of outstanding design and unrivaled luxury. Ghost Extended Wheelbase delivers all the poise and dynamism enjoyed by discerning Ghost owners, with the indulgent experience of an extended wheelbase car. It is the very best of both worlds."
Compared to a standard Ghost model, the new Extended Wheelbase version features a 170 mm increase in its wheelbase. This extension is also evident in the back seat where the wheelbase enlargement has led to an increase in the rear cabin space. The new version has also received a panoramic sunroof.
Under the hood, Rolls Royce has kept the usual 6.6 liter twin turbo charged V12 engine that delivers a total of 563hp and 575 lbs-ft of torque at just 1,500rpm. The extra dimension hasn’t diminished the rate the Ghost sprints to 60 mph, so expect the same five seconds time.
The new Rolls Royce Ghost Extended Wheelbase will be available in only limited numbers for 2011 until full production begins in 2012.
When Mansory unveiled their tuning package for the Rolls Royce Ghost, no one was really impressed by the color they chose for the car’s exterior. Well, we guess Notre Dame fans were jumping at the chance to sit behind the wheel of the blue and gold spectacle, but we’d wager that the majority of the seeing public would rather feast their eyes on this pure white masterpiece.
This exquisite Rolls Royce Ghost was created upon request of an unknown customer who seems to have unbelievable taste. As part of the tuning package, the tuner added a new Vellano VTR extended lip by MC Customs, Miami and a new set of 24" wheels. As a reminder, Mansory’s original package included a new front skirt, a modified radiator grill insert, and 22" wheels. The interior combined delicate leather with diamond-quilted ornaments. Next to the exterior changes, Mansory also offered enlarged bi-turbo chargers, an ECU optimization, sports manifold, and the sports catalysers. These features added up to an impressive 720 hp and 780 NM of torque. As a result the sprint from 0 to 60 mph is made in 4.4 seconds and top speed goes up to 192 mph.
They may have started off with a nice package, but these add-ons have turned the previously tuned Rolls Royce into the perfect limousine seen here.
When it comes to models such as the Rolls Royce Ghost, there’s not much that can be done to improve them. The Ghost is gorgeously elegant and, if someone were to take their chances and provide some modifications, they’d more than likely end up with a disaster such the as Ghost Diva by Fenice Milano. Fortunately for Platinum Motorsport, their tuning kit for the luxury coupe actually accentuates the vehicle’s elegance instead of downplaying it to a ridiculous level. We believe their success is attributed to the fact that very few changes were made.
And when we say few, we mean one. Yes, the only change brought to the Ghost by the American tuner is the new set of 22" Agetro V500 wheels painted in matte black. Of course, you can’t expect much else from a tuner that specializes in developing special wheels for special cars. At least they painted the Ghost in a matching matte black exterior paint.
The Rolls Royce Ghost’s 6.6 liter twin-turbo V12 engine remains untouched, so it will still power out with 563bhp and 780 NM of torque.
While Mansory managed to create a real masterpiece from the Rolls Royce Ghost, the guys from the Italian tuner Fenice Milano created a car that is anything else but an elegant car. We say elegant because in general models coming from Italy are defined by elegance and style.
Their program is called "Diva" and will be available in three colors: navy, bronze, and white (with 24k gold flakes). The interior will get biscuit leather and 24k gold throughout, optional Alcantara inserts for the more ergonomically-designed seats, and wood trim.
However, they did not announced how this new package will improve the engine’s output.
Reminder: The 2010 Ghost will be powered by a 6.6 liter twin-turbo V12 engine that delivers 563bhp and 780 NM of torque (most powerful car that Rolls-Royce Motor Cars has ever produced). This power is enough to sprint the car from 0 to 60 mph in 4.7 seconds and to hit a top speed electronically limited to 155 mph.
