Rolls-Royce Phantom

Rolls-Royce Phantom

Rolls Royce Phantom Series II

Talking about a car that’s long in the tooth, the Rolls-Royce Phantom will probably stand up and try to get itself recognized. Despite its stature as one of the preeminent luxury cars in the market, the current-generation Phantom is pretty old.

So it comes as no surprise that the British automaker is laying out plans to prepare the next-generation model for launch in the next few years.

According to Automotive News, the next-generation Phantom is already in the pipeline and is likewise on track to make its debut sometime in 2016. Do the math and that’s a little over two years from now.

Initial details surrounding the next-gen Phantom calls for the luxury sedan to be based on the new BMW 7 Series . Hardly shocking, considering that Rolls-Royce falls under the BMW umbrella. Should that be the case, you can expect the new Phantom to take advantage of the lightweight build — at least relative to its predecessor — of the 7 Series, something that’s attributed to BMW’s generous use of aluminum and carbon fiber.

No details on the powertrain have been given but we’re not closing the door on a completely new powertrain that’s vastly more efficient than the gas-guzzling 6.75-liter V-12 engine that currently resides under the hood of the current Phantom.

A hybrid V-8, perhaps?

Click past the jump to read about the current generation Rolls Royce Phantom Series II

Everything is better in threes, so they say.

Okay, we may or may not have made that up, but at least someone seems to agree with us because British automaker Rolls Royce went to the 2012 Paris Motor Show with not one, not two, but three special edition "Art Deco" models - much to our excitement.

The three special edition models are based on pretty much the entire line-up of models Rolls has under its disposal: the flagship Phantom , the inimitable Ghost , and the topless Phantom Drophead Coupe.

The last of the troika, the Phantom Drophead Coupe, is arguably the freshest of the bunch, not only because it’s dropping swag like it’s hot, but because the car’s matching Light Blue exterior and interior makes us want to take this baby out for a ride out on the road with the wind blowing through our hair.

Add the specially designed Mother of Pearl trim detailing in the interior and you have a uniquely finished luxury convertible that not only catches enough attention to last a lifetime, but more importantly looks good in doing so.

By the way, having a 6.75-liter V12 engine that produces 453 horsepower and 531 lb/ft of torque with a 5.7-second 0-60 mph time and a top speed of 149 mph?

That helps too.

British automaker Rolls-Royce will be bringing three special edition models to the 2012 Paris Motor Show , all while paying tribute to the 1925 Paris Exposition, which was the site for the birth of the phrase ’Art Deco.’

The first of these models is for the Rolls-Royce Phantom . Considered the flagship model of the British luxury car brand, the Phantom Art Deco Special Edition has been treated to a bevy of bespoke enhancements, highlighted by a fresh interior that has been dressed with an Arctic White leather treatment and contrasting black accents. On top of that, the interior also gets added goodies like hand-finished stainless steel inlays on the drawers, door cappings, and rear picnic tables.

More than just a showpiece model, the Phantom Art Deco Special Edition is Rolls-Royce’s way of giving customers a peg on what a custom art deco car should look like. The British automaker is even taking it a step further by giving its customers an opportunity to build their own custom art deco cars, with the modifications on the three special edition models serving as inspiration.

As far as the Phantom is concerned, its engine remains intact, which means that you can expect a 6.7-liter V12 engine that produces 453 horsepower and 531 lb/ft of torque to go with a 0-60 mph time of just 5.7 seconds and a top speed of 149 mph.

They’re not as rare as the Olympic Edition Phantom Drophead Coupes we featured earlier, but this special edition Phantom Coupe Aviator is no less mouth-watering than its brethren.

Built as a celebratory model to company’s co-founder Charles Stewart Rolls and the 1930s Supermarine S6B racing seaplane, the Rolls-Royce Phantom Coupe Aviator Edition comes with a unique Aviator Grey paint finish that’s contrasted by a matte bonnet, a matte window, matte grill surrounds, and plenty of airplane inspirations.

Meanwhile, the interior of this limited-run Phantom Coupe has been dressed with a lower fascia veneered in mahogany, polished stainless steel veneer ‘onlays’ with bullet-shaped ends, and leather floor mats. There’s also a Thommen aviation-grade clock with blood orange needle tips while a metal foil upper fascia is complemented by matte black dials on the power reserve, speedometer, and fuel gauges. Then there’s the transmission tunnel, which has been dressed in its own unique way, courtesy of anodized aluminum with exposed torx fixings and swage lines.

Rolls-Royce CEO Torsten Müller-Ötvös explained the rationale behind building the limited edition Phantom Coupe. "Our founding forefather Charles Stewart Rolls was a pioneer who pushed the boundaries of motoring and aviation to the limit," he said.

“With our exclusive Phantom Coupé Aviator Collection we celebrate this great British hero, presenting a car which hints at experiments in early flight married to the best engineering, modern design and exquisitely crafted materials."

The Rolls Royce Phantom Coupé Aviator Edition is scheduled to make its debut at the Pebble Beach Concours d’Elegance before it hits the market at a limited edition number of just 35 models.

With the 2012 London Olympics closing with a tremendous bang over the weekend, the ceremonies pretty much celebrated everything that is British. If we’re talking about the term "British" in the context of the auto industry, you won’t find anything more British than Rolls-Royce.

Having said that, the British automaker was front and center during the closing ceremonies of the Olympics, particularly three models of the 2013 Drophead Coupe , which was the transport-of-choice for artists Jessie J, Tinie Tempah, and Taio Cruz during their collaborative performance titled ’A Symphony of British Music.’

More importantly, the three Drophead Coupes sported newly-designed badges for the first time in the company’s 108-year history. These new badges were designed by the Rolls-Royce Bespoke Design Team and replaced the traditional double R-R for the first time since the company started in 1904.

"I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute," said Torsten Müller-Ötvös, Rolls-Royce’s Chief Executive, in a press release.

"These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company."

Each of the three models were finished in an English White paint with the company’s iconic Spirit of Ecstacy dressed in the Union Flag sitting elegantly on the grille badge. Meanwhile, the self-righting wheel centers have been scripted with the words ‘London 2012’ and surrounded by the Olympic motto, ‘Citius, Altius, Fortius.’ Translated to English, it means "Faster, Higher, Stronger." Inside, the steering wheel center of the luxury car comes with a traditional laurel wreath and torch.

From there, the cars also have unique tread plates with badges identifying each model of their model designation. Only three units of this special edition model have been built. Can you say ’ultra-exclusive’?

After debuting the new Phantom Series II family at the 2012 Geneva Motor Show in March, Rolls Royce has completed the lineup with the new Phantom Extended Wheelbase at the 2012 Beijing Auto Show.

The Rolls Royce Phantom Extended Wheelbase features significant improvements in design, drive-train, and technology. It has a striking new front-end design with fully-LED headlamps, complete with re-styled bumpers and rectangular light apertures. The interior gets a modern user interface with re-designed multi-media controller that controls a new satellite navigation system. The driver can take the necessary information from a larger 8.8 inch control center display.

Under the hood, Rolls Royce has placed a V12 direct injection engine mated to a new 8-speed automatic gearbox and rear differential. Compared to the previous model year, fuel consumption has been lowered by 10% on the combined cycle and CO2 emissions for the Extended Wheelbase fall from 388 to 349 g/km as a consequence.

"I am proud to present our new benchmark of automotive luxury in China," said Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars. "No other luxury product comes close to Phantom Extended Wheelbase in staging an object of exquisite beauty, effortless opulence and grand theatre. I am delighted that our discerning Chinese clients continue to value Phantom Extended Wheelbase so highly. And with the changes for Series II I am confident that it will continue to retain its position at the very pinnacle of the ultra-luxury goods marketplace for many years to come."

Way back in 2008, Pininfarina – a custom coach builder – took a look at the $400K Rolls-Royce Phantom Drophead Coupe Convertible and simply thought it just wasn’t good enough. So Pininfarina took this nearly half-million-dollar machine and created a one-off custom vehicle out of it. The maker then dubbed it the Hyperion, which was taken from an Ancient Greek Titan.

Much like its closest competitor, Bentley , Rolls-Royce has always been one of those car companies that you either loved or hated, mostly due to their gaudy exteriors and even more outlandish pricing. For those that love them, but just need a little something extra, there is no shortage of custom car builders that will customize them to your liking.

Despite the number of custom car builders modifying these ultra-luxury cars, none can touch the uniqueness and flashiness of the Hyperion. Pininfarina took special care to closely integrate a vintage look – taking styling cues from the 1930s and 1940s – with modern technology and feel.

This monster of a luxury car originally debuted at the 2008 Pebble Beach Concours d’Elegance. It then made an appearance at the 2008 Geneva Auto Show before going off to its rightful owner, Roland Hall.

Let’s take a look at how the 2008 Pininferina Hyperion stacks up.

Click past the jump to read the full review.

Posted on by Brad Anderson 1

Whether you like it or not, most high end automotive manufacturers are driven by the promise of higher profits. In fact, if you have enough money to splash, you could pretty much enter any exotic car headquarters and ask for a completely custom car to be built specifically to your liking.

This has been seen numerous times with the Pagani Zonda , and back in 2008, Rolls Royce even got on board the one-off bandwagon when British collector Roland Hall commissioned a custom Rolls Royce Phantom Drophead Coupe dubbed the Hyperion.

Rolls Royce went all out on this extraordinary piece of art, even getting legendary designer Jason Castriota to head the design team. When it was all said and done, a Rolls Royce constructed solely out of carbon fiber (with the exception of the wooden doors) was created but for some unknown reason, the car was put up for sale just one year later for roughly $6 million.

Since that time, the Hyperion disappeared into the unknown until it recently reappeared for sale at an Abu Dhabi dealership. The asking price is currently being kept secret, but if the car has been treated well over the last few years, then the Hyperion will likely set any prospecting buyers back at least $7 million.

Although we adore the styling of the car, we really cannot see why anyone would pay that much for this relatively simple car. Sure the exterior styling is completely different to stock, but when you’re driving the car, it’ll feel just like any other Phantom Drophead costing less than one-seventh the price.

Nevertheless, we wish the dealership well in finding a new home for this piece of contemporary automotive art.

At the 2012 Geneva Motor Show Rolls Royce delighted us with a refreshed Phantom line-up, and now they have created another very cool Phantom Coupe . Their special edition is a one-off Phantom Coupe Mirage edition inspired by one of the 20th century’s most iconic Arabian horses: stallions.

This unique Phantom was conceptualized by Kadhim Al Helli, Rolls Royce’s Brand Manager at Abu Dhabi Motors and then hand-built by Rolls Royce in Goodwood, England. It is painted in a very cool matte black finish combined with a mugello red and black interior. The passenger display panel set features a stallion head with a silver inlay, with the same motif embroidered on the front and rear headrests. The car also features a silver rope inlay in the door capping and on the front Fascia, while the Glove box is embroidered with the personalized message: "Mirage motif - one of one."

"The synergies between the Arabian horse and the Rolls-Royce brand are hard to ignore," explains Kadhim Al Helli, Rolls Royce Brand Manager at Abu Dhabi Motors. "Arabian Horses are one of the oldest equine breeds in existence, renowned for their refined physical attributes, fine temperament and strong bloodline; just as Rolls-Royce is synonymous with exquisite design, flawless performance and pioneering heritage. This car celebrates those shared qualities by embodying the spirit of a true champion, Mirage, the perfect example of a Classic Arabian Horse."

The Rolls Royce Phantom Coupe Mirage will be presented in the United Arab Emirates.

My parents always told me that there are only two things that are certain in life: death and taxes. Well, at least you can handle the former in style. Yeah, sure, there are Mercedes and Cadillac hearses available, but nothing says “style” quite like cruising to your final resting place in a modified circa-$400,000 Rolls-Royce Phantom.

Well, this ultra-luxurious death-mobile is due to become a reality, as Biemme Special Cars did the unthinkable and strapped a hearse backside to this pricey machine. The Phantom B12, which Biemme dubbed it, will make its debut at the 2012 Tanexpo Funeral and Cemetery Trade Show, which is like the New York Auto Show for undertakers. No, not the Undertaker you once saw pseudo-fighting people in a ring, the real undertakers that take care of deceased people.

With the exception of the decked out coffin area in the rear, its massive 23-foot length and a self-leveling air-ride suspension, the Phantom is the same as one you may see in a dealership. It features a 460-horsepower, 6.5-liter V-12 engine and a six-speed automatic transmission, which assures that you’ll never live up to the “late to your own funeral” expression.

This beast is rumored to cost somewhere in the vicinity of $660,000, so it’s doubtful that you’re going to see it at your local funeral parlor any time soon, unless you live in Beverly Hills of course. Regardless, if you want to go out in style, there is nothing quite like one final ride in one of the most luxurious cars available today. Now, if there was just a cool way to handle taxes, life would be perfect.


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