Besides developments aimed at improving their ecological compatibility, the question of comfort will be a decisive factor in the marketing success of future vehicle types. Having said this, in the age of networked communication and infotainment systems, the term "comfort" is not limited purely to physical comfort in the car.
A car of tomorrow will have to provide the customer with the ability to access any data and information which he or she needs for either private or professional use. Merging the realms of vehicle, office, home and worldwide service and infotainment options defines the future meaning of the word comfort in the automotive branch.
As a global partner to the automotive industry, EDAG has defined "the vision of comfort" as its leading theme, and this will take centre stage at the company’s presentation at the 2008 Geneva Show. With its presentation of the articulated roof for the Rolls Royce Phantom, EDAG is showcasing its first step towards its target of developing complex, innovative luxury solutions.