Rolls Royce brought a very special car to the 2013 Geneva motor show , and it happens to be the fastest Rolls Royce ever produced. The Rolls Royce Wraith was thus launched, keeping a unique set of individuals in mind: young billionaires who prefer a bit of sportiness along with unadulterated luxury. The Rolls-Royce Wraith delivers on both fronts.
Back then, the company did not disclose any plans of a convertible — Drophead, as R-R calls it — version of the Rolls-Royce Wraith. Now, Rolls-Royce boss Torsten Müller-Ötvös has confirmed via Autocar that the Wraith Drophead Coupe will see the light of day in a couple of years time. Like the Phantom, the Wraith will get a folding soft top and the company would start taking orders in 2015.
Speaking of the Wraith, Müller-Ötvös felt happy the way things have progressed since the launch of the product in mid-2013. The company has received positive feedback about the Wraith, and it has been able to attract first-time buyers to the exclusive luxury brand.
According to Müller-Ötvös, the sporty character of the Wraith has also attracted previous Ferrari owners, and these are people who know their performance cars. The Wraith delivers on its promise of high performance along with bespoke luxury, and that is the primary reason why the Wraith gets a thumbs up — even from Ferrari owners.
Read more about the 2014 Rolls-Royce Wraith after the jump
Both are aiming for the meat of the market occupied by the Bentley Continental GT : a car so successful and profitable that it almost single-handedly relaunched the $100,000 to $150,000 market for two-door, four-seat dream coupes.
While the Conti GT V-8 S is now far more nimble but just as rapid as before, the styling of the Bentley is looking quite tired and unappealing for the sharpest and most fashion-forward shoppers.
In the ultra-chic world of luxury cars, yachts and homes on three continents - old styling and previous ownership of the Bentley means these buyers are ready to move forward.
New styles are poised to capture these Bentley refugees with the Wraith and S-Class Coupe , which is quite near production specification despite being officially tagged a concept.
These two swish shapes are both absolutely fresh designs that introduce advanced styling concepts for both the RR and Merc brands. If well received, the cues seen here will have a strong influence on the next-generation vehicle designs from these storied luxury marques.
As sedan-based two-door coupes, they both essentially start at the same place as the Bentley did when remodeling the VW Phaeton.
Two weeks ago it was rumored that the new Rolls Royce Wraith could also get a convertible version. Also tossed out there was that the company is also planning either a crossover or a hatchback. However, it appears that those rumors weren’t completely true.
Speaking at the British launch of the new Wraith coupe, Rolls Royce CEO, Torsten Müller-Ötvös, has confirmed that indeed the next model to be developed by the company will be a Wraith convertible, and at the same time he denied any possibility of an SUV.
In fact, he said that Rolls Royce never considered an SUV because it will be impossible to make it have the "gravitas or the effortless driving characteristics that make a true Rolls-Royce.” However, in the near future we expect to see an updated Rolls Royce lineup.
Rolls Royce hopes that the new Wraith coupe and the future convertible version will enjoy great success in the U.S. market and hopes it will sell around 1,500 units a year.
Click past the jump to read about the Wraith Coupe
Back in 2012, Rolls Royce sold a total of 3,575 units. In order to increase sales even further, the company plans to add new niche models to its lineup.
The first will be a convertible version for the recently announced Wraith . It will arrive in 2015 and will most likely feature the same technology as seen in the coupe, including the car’s 624-horsepower V-12 engine.
The second model will be based on the Wraith, but it will be offered with an all-wheel-drive system and will be built either as a crossover or a hatchback, just like the 3-Series GT or 5-Series GT. The company is currently working on two different concepts of this size and, if approved, the new model will most likely arrive sometime in 2016.
This new model will be specially developed for major markets like Russia or China, while the Convertible Wraith will be built specially for the U.S. market.
At the 2013 Geneva Motor Show, Rolls Royce expanded its lineup with the new Wraith luxury coupe . While no official confirmation is available just yet, we are pretty sure that the new Wraith is going to see more body variations, just like the Phantom did. So, what do you say about a Wraith Drophead? Sounds good, right?
We thought so too, and while Rolls Royce debates bringing it to the market, we have produced a rendering for the Drophead version. As no surprise, it will be pretty much identical to the coupe version, but, just like the Phantom Drophead version, it will be offered with a folding soft-top roof.
We expect everything else to remain identical to the coupe version, including its distinctive fastback profile. Under the hood, the Drophead version will retain the same V-12 engine that delivers a total of 624 horsepower and a peak torque of 590 pound-feet.
Expect the new Wraith Drophead to be unveiled sometime in 2014.
After debuting the Series II for both the Phantom and Phantom Coupe models, Rolls Royce engineers have started to test a new luxury coupe. Initially thought to be called Corniche, the latest creation from Rolls Royce brings back in fact a name that was initially used in 1938: Wraith.
The new Wraith, simply described as "the most powerful and dynamic Rolls-Royce in history," features a fastback profile, and is wider and lower than the Ghost, making it more aerodynamic and aggressive in the same time.
For its new model, Rolls Royce has made numerous improvements to the suspension and the steering system and for the interior, it has installed the “on-board valet,” - an innovative voice-command system that sends data to the navigation and infotainment systems.
Sales will begin in the final quarter of 2013 and in Europe prices will start from €245,000 (about $320,000 at the current exchange rates).
UPDATE 03/05/2013: This review has been updated with the official details, images and specs.
UPDATE 09/25/2013: Rolls Royce unveiled a series of new images and video for the latest addition to its lineup: Wraith. The shots were taken in the beautiful city of Vienna and on location in the spectacular surrounding area.
Hit the jump to read more about the new Rolls Royce Wraith.
A new teaser image confirmed today that the upcoming Rolls Royce Wraith will feature a fastback body design. The company also confirmed this will be the final teaser image before the car’s official debut at the 2013 Geneva Motor Show.
The new teaser image reveals the three lines that underscore the car’s striking profile. Giles Taylor, Rolls-Royce Motor Cars’ Design Director, confirmed that the new fastback profile is "Wraith’s defining element."
The upcoming Wraith will be defined by a graceful line running from the "top of the screen to the very rear edge,” a feature that will offer a "fast, yet effortless touring." A second line is running from the "side window graphic, gliding through Wraith’s glamorous coach door," while a third one "cuts through the shoulder line" and is most artful one.
Full details on the upcoming Rolls Royce Wraith will be unveiled during the car’s official debut at the 2013 Geneva Motor Show.
With the 2013 Geneva Motor Show around the corner, the British automaker is taking the slow and steady approach in trying to drum up interest for the return of the Wraith luxury car.
We’ve seen numerous teaser photos over the past few weeks but all those involved shadowy images of the Wraith’s exterior. This time, though, Rolls-Royce is giving us a peek of two key components of the luxury car’s interior: the dashboard clock and the timbered yacht-inspired door.
True to its reputation as a meticulous brand with an eye for detail, Rolls-Royce went to lengths to give the Wraith a unique look. The clock, in particular, comes with Blood Orange needle tips that, according to Rolls, pay homage to its aviation heritage.
The Wraith is set to make its world debut at the 2013 Geneva Motor Show and, in addition to the lavish exterior and interior, is expected to carry a 6.6-liter V-12 twin-turbo engine with an output of around 600 horsepower.
Not one to be left behind in all the promotion and build-up surrounding the 2013 Geneva Motor Show , Rolls-Royce is right in the middle of their own teaser parade for the highly anticipated debut of the Wraith luxury car.
This time around, the shadowy image reveals - or at least tries to reveal - the luxury car’s rear end. There’s not a whole lot to work with here, but there are a few hints that suggest some characteristics about the car, including the dual exhaust system, the large taillights, and what Rolls Royce itself describes as "muscular rear haunches" that exudes a look of bold expression and dynamism.
We can’t say we’ll argue against what Rolls-Royce is saying, especially when they’ve made some huge proclamations about the Wraith, including the promise of a more powerful car that certainly belies its aggressive and luxurious looks.
With every new teaser that comes out, we’re get more and more excited about the Wraith’s prospects. So excuse us if we start to show a little excitement for the Geneva Motor Show.
We are still one month away from the official launch of the 2013 Geneva Motor Show, but this doesn’t mean we cannot learn some details about the models we will see there. Rolls Royce has unveiled an interesting teaser video for their upcoming Wraith luxury coupe in an attempt to prepare us for its darker side!
Of course, the video reveals pretty much nothing on the future Wraith , but Rolls Royce did promised it has the "power, style and drama to make the world stand still."
Don’t get us wrong, we do appreciate all the models Rolls Royce is offering, but we find this statement a little bit exaggerated. After all, everyone pretty much knows what Rolls Royce has to offer and this model is likely no exception. Then again, maybe the new Wraith will be the exception from the rule!
We’ll have our answer next month when the car will make its world debut at the 2013 Geneva Motor Show.