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2010 Rolls Royce Abu Dhabi Bespoke Phantoms


Rolls Royce has unveiled two special edition Phantoms for its Abu Dhabi customers, each of them inspired by the city’s rich culture and natural landscape.

The four-door version takes its inspiration from the Baynunah region of western Abu Dhabi, UAE. The exterior shares the same beige and brown shades as found in the sand dunes of the region while the interior takes those same colors to enrich the beauty of the cabin.

The Coupe version was inspired by the Shaheen which is the region’s famous falcon. The exterior is a marquise-white color while the twin coach line stands out in Tudor red. The exterior is matched up with a red and Seashell leather interior that also features a brass falcon inlay and falcon embroidered head-rests. These headrests are special in their own right because they lay claim to 11 thread colors that comprise of 21,011 stitches per headrest.

Along with these two special editions for the Abu Dhabi area is the Bespoke Programme. This program is a service offered to Rolls-Royce clients for that allows them to customize their Rolls Royce beyond that of the traditional option list.

Press release after the jump.

Press release

Rolls-Royce Motor Cars has announced that new Bespoke Phantoms have arrived in Abu Dhabi. The cars are based on two different motifs which are inspired by the city’s rich culture and natural landscape.
 
The four-door Phantom draws its inspiration from the stunning landscape of the Baynunah area in the western region of Abu Dhabi, UAE. With a history that dates back centuries, the region is renowned for the majesty of its sand dunes, captured through the interior and exterior styling of the car which incorporates shades of beige and brown, further complemented by a tan ever-flex roof.
 
The inlay and marquetry, inspired by the traditional, vibrant colours of an Arabian camel harness, were hand-crafted at Rolls-Royce’s Goodwood plant. At Goodwood, attention to detail is paramount; as such the marquetry for the Phantom was made using individually cut pieces of coloured veneer and hand assembled, using tweezers to ensure maximum precision.
 
Swift, agile and powerful characteristics of the region’s famous falcon, called Shaheen, are mirrored in Rolls-Royce’s driver-oriented Phantom Coupé. With a marquise-white exterior, featuring a twin coach line in Tudor red and offset by a red and Seashell leather interior, the Phantom Coupé is designed to make a statement.
 
With a view to highlighting the falcon and also the art of falconry, all the elements feature a distinctive, falcon motif. From the falcon inlay in brass, chemically etched from a single piece of stainless steel, to the falcon embroidered head-rests, which encompass 11-thread colours and boast a staggering 21,011 stitches per head-rest, it is a true representation of the skill and creativity of the artisans at Goodwood.
 
“The Bespoke programme continues to be a consistent driver for our business in the region, with four of the world’s top 10 selling Bespoke dealers based in the Arabian Peninsula,” said James Crichton, Rolls-Royce Motor Cars Regional Director for the Middle East. “The first half of 2010 saw our best sales result ever for the Middle East region, having doubled our sales in comparison to the same period in 2009.”
 
The Bespoke Programme, which has the highest global uptake in the Middle East, is a service offered to Rolls-Royce clients for individualization beyond the option list; the client may specify features of the car, in order to create one’s own, unique model.



4 comments:

The style is good but the interior aspects of this car that catches my attention is the unique color red that signifies the simple but sophisticated concept.

The roils drop head is gorgeous, and rare, we re body it... I can see the p4/5 Ferrari done but this one confuses me, then again I do not have a million to blow on a car.

Rolce-Royce is a really expensive car, the first model of it a known for their ability to gulp down it gasoline.

This one is definitely something for the rich folks out there. Too bad, it’s only available in Abu Dhabi.

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