Rolls Royce has unveiled in Hong Kong the special-edition Ghost Extended Wheelbase Art Deco. The new Ghost Extended Wheelbase Art Deco Edition will be limited to only 35 units and will be offered exclusively for the Chinese market..
The model continues the tradition started by the cars like the Year of the Dragon Collection and will be offered in two different exterior colors: infinity black or arctic white. The two exterior colors will be combined with dual bespoke coach line and illuminated Spirit of Ecstasy.
For the interior, Rolls Royce will offer handcrafted Art Deco inlays, Olympia-inspired motifs on tread plates highlighting "China Limited Collection – One of Eight" and headrest embroidery. Customers will also get a black and white interior scheme featuring a choice of four seat piping colors taking inspiration from the color palette of the era.
Hit the jump to read Rolls Royce’s press release and to read more about the model.
Rolls Royce Ghost Extended Wheelbase
The standard version Ghost Extended Wheelbase was unveiled at the 2011 Shanghai Auto Show and it came with a 170 mm (6.69-inch) wheelbase increase over the standard version. As a result, it offers increased rear cabin space and more comfort for the rear passengers.
Under the hood, the Ghost Extended Wheelbase keeps the same engine as used in the standard version: a 6.6-liter twin-turbocharged V-12 engine that delivers a total of 563 horsepower and 575 pound-feet of torque at just 1,500 rpm.
What is "Art Deco"?
Art Deco is an influential visual arts design style that initially appeared in France in 1925 and then arrived in New York in the 1930s. This form of art is characterized by the simplicity in form, sweeping lines and streamlining. It has been used in all sectors, especially in the architecture realm.
Art Deco style combines traditional craft motifs with Machine Age imagery and materials, and can be characterized by rich colors, bold geometric shapes, and lavish ornamentation.
A great example of Art Deco is the spire on the top of the Chrysler building in New York City (pictured above).
Rolls-Royce Motor Cars, the ultra luxury car brand with over 108 years heritage, hosted a grand themed event ‘An Encounter with Art Deco’ at the recently-opened Shanghai The Long Museum to celebrate the introduction of its elaborately crafted eight collection of Art Deco Inspired Ghost Extended Wheelbase cars, created exclusively for China.
The event features the debut launch of the Collection in the China market since its world premiere at the Paris Motor Show in 2012.
Rolls-Royce was joined by a hundred guests, leading artists and media representatives who have a strong passion for the pinnacle automotive brand and the art at the museum which is home to Chinese avant-garde contemporary and traditional art.
Art Deco Inspired Ghost Extended Wheelbase Collection cars for China are finished in either infinity black or arctic white with dual bespoke coach line and illuminated Spirit of Ecstasy. Interior styling includes handcrafted Art Deco inlays, as well as Olympia-inspired motifs on tread plates highlighting ‘China Limited Collection – One of Eight’ and headrest embroidery. A black and white interior scheme featuring a choice of four seat piping colours takes inspiration from the colour palette of the era.
The evening accentuated an inebriating interplay of Rolls-Royce, Art Deco and Shanghai. The exuberance, allure and glamour of the city in the 1930s came to a revival in modern day Shanghai.
Henrik Wilhelmsmeyer, Regional Director for Rolls-Royce Motor Cars China, said at the event: “Shanghai chants for diversification and openness, and it is not a coincidence for Shanghai to become a sanctuary of Art Deco architectures. There are many parallels between Shanghai in the 1930s and present day. This evening evokes a sense of renaissance of the golden era, an expression for the city of Shanghai and its people and their relentless search for higher accomplishment and perfection.”
Art Deco was unarguably the most glamorous era for design in the 20th century. Its origin can be traced back to L’Exposition Internationale des Arts Décoratifs et Industriels Modernes held in Paris in 1925. Simplicity in form, sweeping lines and streamlining gave Art Deco an appeal to all sectors, especially towards the architecture realm.
During the 1930s, Art Deco came to its heyday in New York. The influence quickly expanded to Shanghai.