With the 2012 London Olympics closing with a tremendous bang over the weekend, the ceremonies pretty much celebrated everything that is British. If we’re talking about the term "British" in the context of the auto industry, you won’t find anything more British than Rolls-Royce.
Having said that, the British automaker was front and center during the closing ceremonies of the Olympics, particularly three models of the 2013 Drophead Coupe, which was the transport-of-choice for artists Jessie J, Tinie Tempah, and Taio Cruz during their collaborative performance titled ’A Symphony of British Music.’
More importantly, the three Drophead Coupes sported newly-designed badges for the first time in the company’s 108-year history. These new badges were designed by the Rolls-Royce Bespoke Design Team and replaced the traditional double R-R for the first time since the company started in 1904.
"I am delighted that Rolls-Royce Motor Cars was invited to take part in celebrating the success of the Games and it is appropriate that we should recognise this occasion with a fitting tribute," said Torsten Müller-Ötvös, Rolls-Royce’s Chief Executive, in a press release.
"These unique cars were hand built at the Home of Rolls-Royce at Goodwood by our dedicated and passionate workforce and the whole team can take great pride in their part in making history for our company."
Each of the three models were finished in an English White paint with the company’s iconic Spirit of Ecstacy dressed in the Union Flag sitting elegantly on the grille badge. Meanwhile, the self-righting wheel centers have been scripted with the words ‘London 2012’ and surrounded by the Olympic motto, ‘Citius, Altius, Fortius.’ Translated to English, it means "Faster, Higher, Stronger." Inside, the steering wheel center of the luxury car comes with a traditional laurel wreath and torch.
From there, the cars also have unique tread plates with badges identifying each model of their model designation. Only three units of this special edition model have been built. Can you say ’ultra-exclusive’?