You may find it hard to believe, but vehicles such as the Rolls-Royce Phantom , a pinnacle of automotive luxury and opulence, sometimes aren’t enough to satisfy the world’s most wealthiest businessmen. And this is where Rolls-Royce ’s Bespoke division comes in with its customized and often unique means of transportation.
Since these sumptuous limousines are highly popular in the Middle East and China , it was only natural for the British manufacturer to introduce their latest Bespoke creation at the Beijing Auto Show , which is about to open its doors to the public.
Dubbed Pinnacle Travel and based on the latest Phantom Series II, the said model was created to celebrate "the Chinese love of travel." You see, a recent survey revealed that China spent about $125 billion on travel in 2013, prompting Rolls-Royce, in their love for opulent vehicle themes, to take that piece of information and build a car around it. Nothing’s too fancy for the Goodwood crew.
Moving along to the automobile itself, the Pinnacle Travel Phantom was finished in an exquisite two-tone exterior color scheme. The upper part of the body, including the hood and the trunk, were painted Madeira Red, while the lower side panels we wrapped in a Silver Sand hue for a tasteful contrast.
Under the hood, there are no modifications, meaning this luxurious rig carries the same 453-horsepower, 6.75-liter V-12 under its hood that also twists out 531 pound-feet of torque as the base RR Phantom.
Click past the jump to read more about the Rolls Royce Pinnacle Travel Phantom.
Rolls Royce Pinnacle Travel Phantom in detail
Rolls-Royce is offering the Pinnacle Travel in two more exterior color options, including Infinity Black over Silver Haze and Melanite over Palladium. Each paint job is rounded off by an abstract motif depicting a streamlined train traveling at speed.
As expected, things become even more lavish inside, where the seats, the roofliner, the pillars and the door panels are dressed in a Morello Red and Seashell leather combo. The red wool floor mats will make you sigh for stepping into the cabin with your shoes on.
As with most Bespoke Rolls-Royces, the Pinnacle Travel Phantom comes with its very own motif stitched into the seats and features no less than 230 laser-cut, individual pieces of wood veneers assembled into a spectacular monogram of a cross-continental train speeding across a landscape. The motif begins from the glove box and passes through the passenger panel all the way back to the rear picnic tables.
"Bespoke is Rolls-Royce and our Chinese customers know it. To celebrate China’s love of travel and the success of Bespoke in China, I am proud to unveil Pinnacle Travel Phantom. This car is a showcase of Rolls-Royce’s pre-eminence in Bespoke design seen through the prism of luxury travel.” Torsten Müller-Ötvös, CEO, Rolls-Royce Motor Cars.
Rolls-Royce Motor Cars has unveiled the Pinnacle Travel Phantom, a new Bespoke Collection motor car, at the Beijing Motor Show. The car has been conceived both to celebrate the Chinese love of travel and the success of the Bespoke programme in China. Pinnacle Travel Phantom serves as a showcase for the imaginative heights of craftsmanship, design and excellence that emanate from the Bespoke design studios at the Home of Rolls-Royce in Goodwood, England, seen through the prism of modern luxury travel.
According to the World Tourism Barometer published by the United Nations World Tourism Organisation, China continues to be the largest outbound travel market for the second year in a row, spending an estimated $125 billion on travel in 2013.
Answering this growing interest in luxury travel, the Rolls-Royce Pinnacle Travel Phantom offers a luxuriant colour palette, opulent, sumptuous materials and the most complex, beautifully hand-crafted marquetry ever seen in a Rolls-Royce, evoking the experience of travelling on luxurious cross-continental trains.
A true showcase of Bespoke artistry
Pinnacle Travel Phantom is a true showcase of the Rolls-Royce Bespoke team’s expertise. The richness of its two-tone exterior colour scheme of Madeira Red complemented by Silver Sand on the lower side panels, hints at the luxury awaiting the traveller inside. Whilst a unique Madeira Red coach line, with an abstract motif of a streamlined train travelling at speed, invites you onboard for a journey of discovery. Infinity Black combined with Silver Haze or Melanite combined with Palladium are also offered as colour schemes.
The opulent colour scheme continues inside with a number of Morello Red and Seashell leather combinations for seats, roofliner, pillars and door cards plus specifically developed Morello Red lambs wool floor mats to produce a cosseting interior in which to travel, no matter how long the journey. A further motif in Smoke Grey thread evoking luxury travel and showcasing the craftsmanship of Rolls-Royce is stitched into the seat flutes and is echoed in individual fabric cushions which heighten the comfort for both rear travellers.
The pièce de la resistance, however, is the most complex and intricatemarquetry ever seen inside a Rolls-Royce. Using methods akin to the artistry of fine furniture makers, Rolls-Royce creates perfection through a process that marries cutting-edge technology with traditional craftsmanship. Individual pieces of wood veneer are laser-cut to ensure precision. Then, a craftsperson painstakingly assembles the sections, ensuring they perfectly express the vision of the marque’s Bespoke design team. A fastidious process of quality control follows, utilising the world’s most accurate measuring tool – the human eye.
In the case of Pinnacle Travel Phantom, 230 individual pieces of marquetry combine to create the incredibly striking motif of a cross-continental train speeding across a landscape with plumes of steam left in its wake. This motif flows across the front-fascia pieces of glove box and passenger panel to the rear picnic tables and door cappings. The same motif bleeds onto the door cards through 24,633 individual stitches, emphasising the painstaking craftsmanship required to perfectly match the two details.