The luxury SUV bug has bitten its share of automakers in recent years. In all that time, Rolls-Royce has been the exception. But the luxury automaker is reportedly thinking about building one of its own.
Better late than never, Rolls-Royce.
News of Rolls’ new-found interest in developing a luxury SUV came to light after design chief Giles Taylor told Autocar that his design team has began tinkering with sketches of a potential SUV, possibly to gauge the feasibility of building one in the future. That being said, Taylor was also quick to point out that the team is still in the infancy stage of an SUV design and that any talk of "proportions and three dimensions" are premature.
Essentially, the SUV project is in its embryonic stage and there are still a lot of things that need to fall into place before this proposed vehicle is even considered for production. Taylor, though, seems to be confident that the project could gain some steam in the future. In the meantime, his responsibility is to develop a proposal that doesn’t "undermine the Rolls-Royce brand," but also embraces Rolls’ character of luxury and functionality, wrapped in an SUV package that traces its lineage to the company’s Ghost family.
All signs seem to point to this project progressing smoothly in the coming years, especially now that parent company BMW has become more aggressive in developing new architecture for its top-of-the-range models. The proposed Rolls-Royce SUV could be one of the first recipients of this sophisticated steel, aluminum and carbon fiber-reinforced plastic architecture. That’s one development we all need to keep our eyes on, especially after BMW introduced the Vision Future Luxury Concept , a prototype BMW showed at Beijing last month to preview this new architecture .
On top of that, there remains a growing sense of confidence among Rolls-Royce’s big wigs that a future SUV could play well in an exploding market like China , which the company has targeted as one of its most important landing spots, thanks to the proliferation of Chinese individuals with deep pockets and a taste for luxury.
If anything, people interested in this Rolls-Royce SUV will need to have a whole lot of the former because estimates on a price tag for the vehicle has reached as high as £200,000 ($335,560) with the possibility of becoming more expensive if Rolls-Royce includes all the bells and whistles.
Click past the jump to read more about the future Rolls Royce SUV.