This week, Saturn is launching a new national television advertising campaign as the brand begins an aggressive expansion of its car and truck portfolio. The spots - which balance Saturn’s heritage of outstanding customer service and spirit of innovation with exciting new product designs - feature the brand’s new tag line, "Like always. Like never before."
"Since Saturn debuted in 1990, we have built a strong reputation for our great customer care, innovation, safety and (...) > Full story
GM’s Saturn has doubled its 2007 lineup from three new models to six with the unveiling of its all-new 2007 AURA, SKY Red Line and OUTLOOK during the New York Auto Show. The AURA is a midsize sedan that designers say features a new design with detailed lighting elements. Officials say they are further enhancing the AURA’s fuel efficiency by offering a hybrid model later in 2007. The SKY Red Line is a roadster convertible that offers StabiliTrak control – a system designed to keep (...) > Full story
General Motors’ Saturn division unveiled three new vehicles - the Aura midsize sedan, Sky Red Line performance roadster and Outlook crossover vehicle - at an exclusive event last night at Hard Rock Cafe New York in Times Square. Hosted by Run DMC’s Darryl "DMC" McDaniels, the event not only celebrated the inspiring revitalization of the brand, but also benefited DKMS organization, the largest private bone marrow donor foundation in the world, for which McDaniels is a spokesperson. (...) > Full story
This week, the General Motors Corp. division is introducing three models and a concept car at the New York International Auto Show, trotting out a new advertising slogan and trying to pound home a key message to anyone who will listen: Saturn
has plenty of fight left in it.
Saturn, whose entire lineup was outsold by the Honda Accord sedan last year, may feel a need to justify its existence now more than ever. As GM tries to rebuild after a staggering $10.6 billion loss last year, analysts (...) > Full story
The Saturn PreVue crossover concept - revealed today at the New York International Auto Show - continues Saturn’s ongoing product revitalization and provides a glimpse of future Saturn vehicle designs. The three-door, four-wheel drive crossover offers a sporty interpretation of Saturn’s new design language and illustrates how it could be applied to a future version of Saturn’s highly successful Vue compact SUV. Full story
With the launch of the 2007 Sky this spring, Saturn kicks off its most extensive product revitalization to date. Next to market is the all-new 2007 Aura midsize sedan, unveiled today. Based on last year’s concept car of the same name, the Aura blends Saturn’s new European-influenced design and high levels of refinement with the brand’s customer-focused purchase and ownership experience. Full story
Saturn today unveiled the all-new Outlook crossover SUV at the New York International Auto Show. Outlook offers seating for up to eight and combines the capability of an SUV with carlike driving characteristics. Its contemporary styling represents the new face of Saturn design. Full story
Saturn continues its product revitalization with the 2007 Sky Red Line performance roadster, which is debuting at the 2006 New York International Auto Show. The Red Line, available at Saturn retailers this fall, builds on the Sky’s established performance character, offering even more power and sportier driving dynamics combined with a bold design and driver-focused interior. Full story
The Saturn VUE is a mid-size crossover SUV from General Motors’ Saturn marque. It uses GM’s Theta automobile platform. Full story
General Motors will unveil a dramatically revitalized Saturn lineup with production versions of the all-new 2007 Saturn Aura
midsize sedan, Saturn Sky Red Line performance roadster and Saturn Outlook
crossover vehicle at the 2006 New York International Auto Show.
“Saturn’s new products demonstrate GM’s commitment to raising the bar on product execution as part of our North American turnaround plan,” said Mark LaNeve, GM North America vice president, Vehicle Sales, Service and (...) > Full story