2013 Scion FR-S by Fox Marketing and Takata Racing

The countdown towards one of the most highly anticipated auto shows of the calendar year has officially began.

Well, technically, there really is no official countdown leading up to this year’s SEMA show in Las Vegas. But don’t tell that to the guys over at Fox Marketing, who seem to be gearing up for the event with a couple of Scion FR-S projects.

A few weeks ago, they teased us with a program they’re building for Yonaka Motorsports . Now, they’re releasing another program, this time for Takata Racing. Confused? Don’t be.

Similar to the Yonaka FR-S, the Takata version will be a race-prepared model of the Scion sports coupe, complete with lively decals and a new body kit that includes a front grille, side splitters, and a rear racing wing, among other things.

Details on the car’s engine program are still vague at this point, but Fox Marketing has given indication that the Takata Racing FR-S will carry what they’re saying as the only HKS-powered supercharged in the US.

How much of an improvement will that give to the FR-S’ output is still unknown, but the mere mention of ’supercharger’ already has us salivating to find out.

UPDATE 10/18/12: The fellas over at Fox Marketing have dropped a new photo of the side profile of their Scion FR-S Takata project, which will make its debut at the 2012 SEMA Auto Show. Check it out!


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