2013 Seat Mii Miinx

The Seat Mii isn’t necessarily the coolest car on the planet, but any time a car company does something to help out an important cause, we can’t help but notice. The Mii Miinx began its life as a normal old Deep Black Metallic Mii Sport, but in celebration of Breast Cancer Awareness month, a Seat dealership chose to make it into a one-off show car.

After pulling this Mii Sport and its 75 PS (74-horsepower), 1.0-liter engine off of the showroom floor of Dales Seat in Cornwall, it was wrapped boot to bonnet in a gloss-pink vinyl wrap. To help add a little more of a custom look to this otherwise bone-stock Mii, the folks at Dales Seat tinted the headlights.

This Seat Mii Miinx comes relatively well-equipped, featuring: 15-inch alloy wheels, air conditioning, leather-wrapped steering wheel and gear shift, tinted rear windows, fog lamps, and a sports suspension.

The base Mii Sport goes for £11,500 ($18,298 at the current exchange rates), but, as you can tell, this is no normal Mii Sport. There are no immediate plans to sell the Mii Miinx, but Dales Seat has received numerous offers via Twitter and telephone. We’re sure the car will eventually be sold off to some lucky buyer for a good bit more than its base price.

In the meantime, Dales Seat will be donating £100 ($159 at current exchange rates) to Breakthrough Breast Cancer charity for every Mii it sells. Even if you can’t pick up the Mii Miinx, you can still snag up a Mii and have a portion of its profits go to a great cause.

Click past the jump to read Seat’s full press release.

Press Release

INTRODUCING THE Mii ‘Miinx’ - IT’S A BIT Piink

  • SEAT dealership creates striking pink Mii, called the ‘Miinx’
  • Pink vinyl wrap for bodywork and distinctive smoked headlamps
  • One-off car gets buyer offers nationwide after Twitter interest
  • Based on Mii Sport 75 PS and on sale for £11,500
  • Donation to breast cancer charity for each car sold

Newton’s Third Law of Motion states that for every action there’s an equal and opposite reaction.

On that basis, the bright pink Mii Miinx is a force of nature – it’s the equal and opposite reaction to the ‘black viper’ Mii Vibora Negra, unveiled by SEAT back in July.

The Miinx is the work of Cornwall dealership Dales SEAT, and was created as a one-off show car after Sales Manager Tom Rawlings decided one evening that he fancied doing “something different”.

Work began immediately, with the dealership choosing a Mii Sport in Deep Black metallic as the basis for the as-yet-unnamed car.

The Mii’s bodywork was covered in a pink gloss vinyl wrap, while the lights were tinted with a translucent film, resulting in a more pronounced, contrasting look.

Once the wrap had been applied, Dales posted a picture on Twitter and asked for some name ideas. ‘Miinky’, as it was for a while, generated plenty of discussion, though eventually the Miinx sobriquet was settled upon.

Aside from the wrap, the Miinx is a standard three-door Mii Sport. That means power comes from a 1.0-litre, three-cylinder engine with 75 PS and it gets a generous standard equipment list including 15-inch alloy wheels, air conditioning, leather steering wheel and gear knob, dark tinted rear windows, front fog lights, and sports suspension.

The Mii Miinx is a very compact way of making a very big statement – and with an RRP of £11,500, it’s a cost-effective one too. It’s also charitable, with Dales planning to give £100 to the Breakthrough Breast Cancer charity for every car sold.

“One thing’s for sure – the Miinx is a car that always provokes a strong reaction, good or bad,” said Tom Rawlings.

“We’ve been absolutely overwhelmed by the response to the special edition since we launched it. From the day we first parked it outside our showroom, people have made a point of coming in to tell us what they think.

“The car’s also divided opinion on Twitter. I tweeted a photo and within minutes hundreds of people were commenting about it. But we couldn’t believe it when people from all over the place started calling the dealership to enquire about the car. We’ve obviously done something right,” he added.

Dales has received a raft of enquiries about the Miinx – one from as far afield as northern Scotland – and has consequently begun taking firm orders.

Every Miinx sold will come with the SEAT Portable System included – the removable multimedia device that SEAT is currently giving away free with cars bought using SEAT Solutions finance.

For more information on the SEAT Miinx call Dales SEAT now on 01209 821144. Follow Dales on Twitter @DALESCornwall, and SEAT @SEAT_cars_UK


19 comments:

it is good the raise awareness AND donate money. if it was only the first part, it would have been pure publicity. now it is publicity, but the cause gets something.

alex, donating money to the cause is not bad either!

from my opinion, the best thing a motor company can do to support such a cause is to create a caravan for free screening of breast cancer. that would be helpful!

gary, what makes you think i do not already donate money to certain causes.

tinur, you know you can donate some of your own money, don’t you?

if there were more companies donating money to causes, i think this would be a better world.

this may not be an extremely nice car, but the initiative is appreciable.

i think the 159$ thing will get them more profit from sales than the car would normally get!

ok guys, you are right, my bad! i did not read the whole article, just the title and i thought it was just another car.

snow, did you also notice the fact that they are donating 159$ for each car sold? that is not boring!

snow, you do know that breast cancer is a serious problem for women, don’t you?

another "breast cancer awareness" car. boo...riing!

sonique, that is what i thought too, at first. but let’s be honest: money helps!

sonique, the car is auctioned and the money are donated to the cause. ad that helps solve the problem.

i do not see the point of these pink cars. it just states that there is a problem, it does not solve it!

karla is right. and, above that, extra exposure for the problem is also good!

jenny, you may be right. but donating some money to that cause is also good.

rather than painting cars in pink, they should support a caravan for breast cancer screening.

i was on to atacking this car until i read they are donating 159$ for every Mii they sell. that is a good thing.

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