Things are going very well for Maserati these days. Its Super Bowl commercial “Strike” was a tremendous hit and basically defined the brand’s position to storm the performance/luxury marketplace. Now Maserati is concentrating on a cross promotion with 40-year-old model, Heidi Klum, in the upcoming swimsuit issue of Sports Illustrated.
In a seven-page pictorial feature titled Beyond the Swimsuit, Klum will pose with both the Ghibli S Q4 and the GranTurismo MC Trofeo racecar. The two cars will act as a play on emotion and mindset with Klum presented in a business-woman-like fashion posed along side the Ghibli S Q4, while a juxtaposed set of images will convey her thrill-seeker side as she stands with the GranTurismo MC Trofeo.
This particular issue of Sports Illustrated will be extra special as it celebrates the swimsuit issue’s 50th anniversary and Maserati’s 100th year of production. All the photographs were taken by renowned Italian photographer Francesco Carrozzini and will play a major part in the issue’s celebration. The issue hit newsstands on February 18 and is the largest issue Sports Illustrated has produced since 1989, with a total of 260 pages.
Click past the jump to read more about the new Maserati Ghibli and to read why Maserati likely picked Klum.