Ferrari has been involved in motor racing for as long as anybody can remember and throughout those years, the Maranello-based outfit has relied on a partnership that has lasted the test of time and technology.
It’s not a coincidence that every Ferrari race car that has participated in any kind of race since time immemorial has had one distinct logo stickered to it apart from the Prancing Horse. That logo belongs to Shell.
When Enzo Ferrari decided to create a racing team, he knew exactly the kind of technical partner he would want on-board with him. Since Ferrari and Shell formed their alliance – that’s somewhere around 450 races – the two companies are still together, each finding a common purpose and passion with the other that has enabled the two companies to stand side-by-side through every challenge, tribulation, and of course, through all the champagne-soaked victories.
Check out this four-minute video of the heart of Ferrari that is Shell.
You would think that an oil company would be all for gas-guzzlers and oil burners, vehicles that would keep the cash flowing and allow those companies to maximize profits. However there is one member of the crude retailing community that is more focused on getting the most out of every drop, as opposed to selling every last one.
The Hague based operation, Shell Oil, is committed to making the most out of the limited fossil fuel, that is why they have partnered with the Scuderia Ferrari in order to push the boundaries of both performance and efficiency. The pair work together to develop fuels that burn more proficiently on the racetrack and lubricants that allow the rotating parts of the highly sophisticated Formula 1 car to move with less friction and be less of a (parasitic) drag on the machine, allowing it t to be even more fuel efficient.
Shell’s efforts at conservation are not limited to the F1 circuit.
The oil company is also the title sponsor for the Shell Eco-Marathon, a competition whose record holders have achieved the equivalent of over 7800 MPG from their fuel-efficient forward thinking machine. The Shell Eco-Marathon is held in various locations around the globe, and invites students to design, build, and test their unique vehicles, all with the same goal, use the least amount of fuel to travel the farthest distance possible. The student design teams develop vehicles that run on conventional fuels like gasoline, ethanol and diesel, as well as futuristic concepts like solar power, hydrogen and other bio-fuels.
A very impressive commercial for the Sheel Ferrari F1. An imppressive car using the best fuel in the wolrd. The result: a dadly car. Enjoy the tour arround the world made in a F1 Ferrari car.
Posted on 12.12.2006 15:02
by
Simona
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| Shell
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Follow our FuelStretch 10-step program and it could help save you fuel.
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