2014 has been a busy year for Bentley so far. The Brits have begun testing their upcoming SUV and launched the Continental GT3-R , a high-performance coupe paying tribute to the GT3 race car . The next few months will also see the introduction of the Mulsanne Speed , but apparently, Bentley won’t stop there. As we speak, the luxury manufacturer is developing a strategy to further expand its offerings.
According to Car & Driver, Bentley is focusing on two different fronts. The first one revolves around developing limited-edition models under the Mulliner badge. These vehicles would be aimed at wealthy customers and collectors to help Bentley enter a very profitable niche currently dominated by the likes of Ferrari and Lamborghini . This idea has been floating around the company’s headquarters in Crewe for a while now, but it seems the Brits are finally ready to make the big step.
The second expansion lies on the other side of the lineup and involves the introduction of a brand-new vehicle to sit below the Continental. Bentley doesn’t build new vehicles too often, so this is obviously the bigger news of the pack. Stick around to find out more.
Note: Bentley Continental GT pictured here.
Click past the jump to read more about Bentley’s future entry-level model.